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Word Of Mouth Marketing

June 1, 201711:50 PM

How Does The "New Generation" Experience Brands? tagged “Word Of Mouth Marketing”

TL;DR: they see a brand message. If it resonates, it worked. If it doesn't resonate, it didn't work. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through... Read more

By Mitch Joel

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January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence tagged “Word Of Mouth Marketing”

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

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February 1, 2015 9:51 AM

What Does True Brand Evangelism Look Like? tagged “Word Of Mouth Marketing”

Episode #447 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the... Read more

By Mitch Joel

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February 1, 2015 8:03 AM

SPOS #447 - Brand Evangelism With Saul Colt tagged “Word Of Mouth Marketing”

Welcome to episode #447 of Six Pixels Of Separation - The Mirum Podcast. Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find,... Read more

By Mitch Joel

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November 4, 201411:27 PM

How Your Brand Should Tell A Beautiful Story tagged “Word Of Mouth Marketing”

Before you do anything, please watch this: It's almost perfect, isn't it? I don't even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube, that will change. So, it's a video with only 300,000... Read more

By Mitch Joel

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October 31, 201310:02 PM

20 Best Marketing Books Of All Time tagged “Word Of Mouth Marketing”

What are the best marketing books of all time? It's a question that I get asked, multiple times per week via email. It seems like people just coming out of school or professionals looking to up their game want to... Read more

By Mitch Joel


April 17, 2012 2:17 PM

Sharing Is Caring (And Selling) tagged “Word Of Mouth Marketing”

What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the... Read more

By Mitch Joel


June 30, 2011 8:48 PM

Marketing Lessons From Seth Godin tagged “Word Of Mouth Marketing”

The best businesses have the marketing baked into the product and/or service. That seems rudimentary enough, but leave it to Seth Godin to say it in such an easy to understand way. Godin's been thinking, writing and talking this way... Read more

By Mitch Joel


July 29, 201010:06 PM

Product Is The New Marketing tagged “Word Of Mouth Marketing”

Brands can't hide any more. If you're reading this Blog, you already knew that. Last night Jeff Bezos (founder and CEO of Amazon) was on Charlie Rose to discuss the latest iteration of the e-book reader, Kindle (you can watch... Read more

By Mitch Joel


April 18, 2010 7:03 PM

What A Social Media Case Study Can Look Like tagged “Word Of Mouth Marketing”

Success in Social Media can come from anyone and anywhere. Just take a look at what happened today... During our recent co-book tour (Bring Trust Agents And Six Pixels Of Separation To Your Community), I was watching Chris Brogan (who... Read more

By Mitch Joel


March 26, 2010 7:20 AM

The Digital Marketing Essential Reader tagged “Word Of Mouth Marketing”

Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting. In self-promoting my upcoming full-day seminar on Social Media Marketing (more... Read more

By Mitch Joel


March 22, 2010 3:25 PM

Learning About Social Media Marketing tagged “Word Of Mouth Marketing”

One day isn't going to cut it if you really want to learn about something, but it's a great start. The good people at IAB Canada - Interactive Advertising Bureau - have asked me if I would be willing to... Read more

By Mitch Joel


December 22, 2009 5:05 PM

The Shift From An Advertising World To A Marketing World tagged “Word Of Mouth Marketing”

When most people think of "marketing," they're actually thinking of "advertising." That's all going to change. In the grand scheme of things, advertising is a segment of marketing. That's the official structure of it all. That's what they'll teach you... Read more

By Mitch Joel


September 14, 2008 3:36 PM

SPOS #121 - The Digital Marketing Needle tagged “Word Of Mouth Marketing”

Welcome to episode #121 of Six Pixels Of Separation - The Twist Image Podcast. Some great audio comments and tons of ranting about how big Digital Marketing is an dhwo big it can (and will) be. I'd love more audio... Read more

By Mitch Joel


September 7, 2008 7:04 AM

SPOS #120 - Selling Social Media To The C-Suite tagged “Word Of Mouth Marketing”

Welcome to episode #120 of Six Pixels Of Separation - The Twist Image Podcast. Lots of exciting stuff happened this week including the launch of Google's web browser called, Chrome (me likes). We have some great audio comments from New... Read more

By Mitch Joel

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August 31, 200812:33 PM

SPOS #119 - Marketing Matches With LittleMisMatched tagged “Word Of Mouth Marketing”

Welcome to episode #119 of Six Pixels Of Separation - The Twist Image Podcast. This wonderful conversation with Arielle Eckstut - one of the founders of the amazing LittleMisMatched - was supposed to happen in person in New York City,... Read more

By Mitch Joel


July 29, 2008 1:58 PM

No Shocker - The Web Drives People To Retail tagged “Word Of Mouth Marketing”

We keep having to banging this drum to get traditional Marketers to embrace the power of online. I'm happy to do it (I've been doing it since the early nineties). When consumers see or hear about a brand, product or... Read more

By Mitch Joel


June 16, 2008 6:42 AM

The Word Of Mouth Manual - Volume II Is Here... And It's Free (But Just For You) tagged “Word Of Mouth Marketing”

The Word Of Mouth Manual - Volume II is the new book by Dave Balter. Balter is the founder of the very successful Word of Mouth Marketing company called, BzzAgent and also the Co-Author of, Grapevine - The New Art... Read more

By Mitch Joel


June 15, 200810:41 PM

SPOS #108 - Summertime Marketing tagged “Word Of Mouth Marketing”

Welcome to episode #108 of Six Pixels Of Separation - The Twist Image Podcast. A crazy week of travel into another crazy week of travel makes for a random rant about everything from why musicians and the music industry have... Read more

By Mitch Joel

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June 13, 200811:56 PM

There's Only One Way To Win At Social Media And Word Of Mouth Marketing tagged “Word Of Mouth Marketing”

I just spent two very different days with very different groups of people, talking about two very different topics, and they all require the same result for success. Yesterday, David Usher (CloudID) and I had a conversation in front of... Read more

By Mitch Joel


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