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Entries tagged with “
Web Analytics
”March 1, 2018 7:41 AM
The Rise And Fall Of Thought Leaders, Gurus And Experts tagged “Web Analytics”
Define "success." This could get ugly. Recently, someone I would define as "successful" posted a warning about how many experts, gurus and "entrepreneurs" they have met over the years who are flat broke. This person did not share this as... Read more
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February 22, 201811:22 PM
Media's New Business Model: Surveillance Capitalism tagged “Web Analytics”
The struggle is real. Brands simply no longer know where to put their money. It's easy to build a dystopian vision about the current state of digital, but it's less about a current media dystopia and more about threading the... Read more
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August 20, 2017 7:43 AM
Avinash Kaushik On Machine Learning And Artificial Intelligence For Marketing - This Week's Six Pixels Of Separation Podcast tagged “Web Analytics”
Episode #580 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0),... Read more
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August 20, 2017 5:34 AM
SPOS #580 - Avinash Kaushik On Machine Learning And Artificial Intelligence For Marketing tagged “Web Analytics”
Welcome to episode #580 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #580 - Host: Mitch Joel. He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics... Read more
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April 18, 201711:45 PM
The Audience (Formerly Known As The Audience) tagged “Web Analytics”
Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album. The constant reflections and self-commentary on how... Read more
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April 17, 201711:36 PM
What Makes A Great Brand? tagged “Web Analytics”
Not a good brand. Not a successful brand... a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that... Read more
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March 30, 201711:35 PM
Are You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care) tagged “Web Analytics”
What won't an advertiser do to get in front of your face? How does the title of this The New York Times Article grab you: Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results? My second reaction was... Read more
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February 22, 2017 4:36 PM
Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Web Analytics”
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more
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February 2, 2017 2:03 PM
Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow). tagged “Web Analytics”
What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles about (for years). The thought is simply... Read more
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January 15, 2017 7:16 AM
The Intersection Of Marketing And Analytics With Avinash Kaushik - This Week's Six Pixels Of Separation Podcast tagged “Web Analytics”
Episode #549 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Let's start this new year off right, shall we? He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics -... Read more
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January 15, 2017 5:57 AM
SPOS #549 - The Intersection Of Marketing And Analytics With Avinash Kaushik tagged “Web Analytics”
Welcome to episode #549 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #549 - Host: Mitch Joel. Let's start this new year off right, shall we? He's... Read more
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January 12, 201711:35 AM
7 Steps To Define Your Content Center Of Excellence tagged “Web Analytics”
"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more
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December 28, 2016 1:59 PM
Math Is Hard... Or How To Make Your Advertising Count tagged “Web Analytics”
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising... Read more
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November 29, 2016 4:25 PM
Waze Does Display Advertising Right tagged “Web Analytics”
There was a time when I thought all display advertising was "meh." I have reasons (and deep) rationale to think this way. Few were around selling banner ads when they first came out, like I did. I was on the front... Read more
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November 2, 201611:48 PM
Gross Hacker Marketing tagged “Web Analytics”
Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more
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November 1, 2016 1:04 PM
The World Of Mirum tagged “Web Analytics”
It's amazing to hear the questions that you asked get about your business, when you're "out in the wild." I've had an incredible month of travel, speaking events and client meetings. Part of that time was spent with Marcus Sheridan. Marcus... Read more
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September 20, 201611:53 PM
Do Agencies Care About Conversion? tagged “Web Analytics”
Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. I prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's... Read more
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March 23, 201611:56 PM
Bots And The Next Wave Of Marketing tagged “Web Analytics”
Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more
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March 10, 201612:41 PM
Amp Up Your Marketing Chops... Welcome To The Art Of Marketing tagged “Web Analytics”
Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind The Art Of Productions since they started the business. I've spoken at many of their events over the years. So... Read more
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February 28, 2016 7:01 AM
Better Marketing Metrics With Google's Avinash Kaushik tagged “Web Analytics”
Episode #503 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful... Read more
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