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Web

April 23, 2017 7:17 AM

Virtual, Augmented And Mixed Reality With Shel Israel And Robert Scoble - This Week's Six Pixels Of Separation Podcast tagged “Web”

Episode #563 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. The future of us humans connecting to technology will not be about the web or mobile. It will all... Read more

By Mitch Joel

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April 23, 2017 5:27 AM

SPOS #563 - Virtual, Augmented And Mixed Reality With Shel Israel And Robert Scoble tagged “Web”

Welcome to episode #563 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #563 - Host: Mitch Joel. The future of us humans connecting to technology will... Read more

By Mitch Joel

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March 24, 2017 8:45 PM

Will You, Brands Or Big Media Be The Star Of Snapchat TV? tagged “Web”

In the past few months, we've seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM have inked deals with Snapchat to develop original programming, specific to the Snapchat environment. Many think this is just the... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Web”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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August 18, 201611:48 PM

I Got You vs. I Keep You - The Mobile Brand Crisis tagged “Web”

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and... Read more

By Mitch Joel

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August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Web”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


July 5, 2013 8:05 PM

Jerry Seinfeld Makes The Internet Even Better tagged “Web”

When you take away the gatekeepers, that's when the magic happens. Jerry Seinfeld is doing a new show. It's on his own terms. It's on the Web. It's amazing. It's called, Comedians In Cars Getting Coffee. Its' self-explanatory. He picks... Read more

By Mitch Joel


May 23, 2013 9:35 AM

Staggering Stats And The New Reality tagged “Web”

Have you seen the CTRL ALT Delete experience yet? My latest book, CTRL ALT Delete, came out two days ago. In an attempt to create attention and interest, the team at Twist Image put together a very compelling story about... Read more

By Mitch Joel

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April 4, 201311:04 AM

Did You See That? tagged “Web”

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


April 25, 201210:39 PM

Two Things That Should Rock Your World tagged “Web”

Well, is the Web dead? Of course, the Web isn't dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything... Read more

By Mitch Joel


October 14, 2011 5:56 PM

What Kind Of Marketer Are You? tagged “Web”

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

By Mitch Joel


September 6, 2011 2:16 PM

The Evolution Of Apps tagged “Web”

Is everything moving full circle back to the Web? It's hard to get excited about something called, HTML5, but if you're in the business of media, marketing and/or advertising, you should be excited. Very excited. The past few years have... Read more

By Mitch Joel


June 4, 2011 6:36 PM

Death Of The Teaser Campaign tagged “Web”

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more

By Mitch Joel


April 21, 2011 9:15 PM

What Do You Call This Thing? tagged “Web”

I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more

By Mitch Joel


March 25, 2011 8:01 PM

The Future Of The Web May Not Be Social tagged “Web”

...and why I hope I'm wrong. That was the topic of my TEDx talk that took place in Montreal on February 19th, 2011...... Read more

By Mitch Joel


October 1, 201010:15 PM

The Web Has Failed Advertising tagged “Web”

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more

By Mitch Joel


May 8, 2010 7:54 PM

Web 3.0 And The Future Of The Internet - The Movie tagged “Web”

What will the Web become? How big can the Internet get? What are we going to do with all of this information? Following is a fascinating documentary (about 14 minutes long) created by Kate Ray ("a soon-to-be-recently-graduated Journalism/Psychology major at... Read more

By Mitch Joel


April 29, 2010 7:10 PM

The New Face Of Facebook tagged “Web”

Put away your preconceived notions of what Facebook is all about. For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves... Read more

By Mitch Joel


March 16, 2010 9:42 PM

Facebook Rules The Web tagged “Web”

Can you imagine a world where Facebook surpasses Google? "Facebook ruled the Web last week just squeaking past Google to become the most popular online destination among United States users. For the week ending March 13, Facebook claimed 7.07 percent... Read more

By Mitch Joel


November 9, 2009 9:07 PM

6 Ways To Build A Strong Community tagged “Web”

"What am I doing wrong?" is often the question many people who are just starting out in online social networks and Social Media (Blogs, Twitter, Facebook, etc...) ask. It's a fair question, but then again, it's not a fair question... Read more

By Mitch Joel


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