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Video Production

June 1, 201711:50 PM

How Does The "New Generation" Experience Brands? tagged “Video Production”

TL;DR: they see a brand message. If it resonates, it worked. If it doesn't resonate, it didn't work. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through... Read more

By Mitch Joel

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April 13, 201711:55 AM

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column tagged “Video Production”

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used... Read more

By Mitch Joel

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December 18, 2009 8:13 PM

The Watering Down Of Quality tagged “Video Production”

If everyone can do something (like create an online video), doesn't that mean that the overall quality of video production drops? In fact, I was asked a similar question recently via email. The actual question was: "With the stellar rise... Read more

By Mitch Joel


October 3, 2009 7:44 AM

The Myth Of Digital Literacy tagged “Video Production”

In the old days, it was pretty simple: being able to read and write made you a literate individual. Now, with texting, Twitter, video production, etc... trying to define what it means to be "literate" in 2009 can be confusing... Read more

By Mitch Joel


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