Search Results
Entries tagged with “

Traditional Advertising

June 1, 201711:50 PM

How Does The "New Generation" Experience Brands? tagged “Traditional Advertising”

TL;DR: they see a brand message. If it resonates, it worked. If it doesn't resonate, it didn't work. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through... Read more

By Mitch Joel

Utilities:


March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing tagged “Traditional Advertising”

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

Utilities:


March 23, 201711:12 PM

The Way That Content Is Changing Is Not Good For (Most) Brands tagged “Traditional Advertising”

Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. Selfishly, it would be... Read more

By Mitch Joel

Utilities:


March 14, 2017 7:21 AM

Scratch That One Little Customer Itch tagged “Traditional Advertising”

Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in all kinds of trouble. They have sliding revenues and meager growth. They are amping up on their traditional advertising to... Read more

By Mitch Joel

Utilities:


March 10, 2017 9:03 PM

The Hot Mess Dumpster Fire That Is Corporate Content tagged “Traditional Advertising”

How many brands are creating content that you just can't wait for?  Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've... Read more

By Mitch Joel

Utilities:


February 28, 2017 9:35 PM

The Billion Hour YouTube Rabbit Hole (And It's Growing) tagged “Traditional Advertising”

It can often be a sad state of affairs. I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. Best plaid plans, and all. It's inevitable that I... Read more

By Mitch Joel

Utilities:


January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance tagged “Traditional Advertising”

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

Utilities:


December 27, 2016 2:49 PM

Display Advertising Is A Failed State tagged “Traditional Advertising”

Display advertising has a huge problem. It's all going to come to head in 2017. There is only so long that this charade can go on. When someone says that the 30-second spot is dead or that television advertising (or... Read more

By Mitch Joel

Utilities:


June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Traditional Advertising”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

Utilities:


March 29, 2016 7:35 AM

The Magic Space Of Digital Marketing Today tagged “Traditional Advertising”

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous... Read more

By Mitch Joel

Utilities:


February 24, 2016 9:34 PM

Don't Forget The Message tagged “Traditional Advertising”

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

Utilities:


February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “Traditional Advertising”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

Utilities:


September 3, 201511:02 PM

How The TV Industry Just Hurt Television Advertising tagged “Traditional Advertising”

What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's... Read more

By Mitch Joel

Utilities:


April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Traditional Advertising”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

Utilities:


February 27, 2015 7:17 PM

The Conflict Of Media... And Digital Media tagged “Traditional Advertising”

Well, this is uncomfortable. I spend a lot of time - in boardrooms and on stages across the world - trying to explain to brands why a digital marketing agency is so fundamentally different from a lot of traditional advertising... Read more

By Mitch Joel

Utilities:


October 22, 201411:30 PM

It's Not My Job Anymore tagged “Traditional Advertising”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

Utilities:


September 25, 201411:04 PM

What Is Your Media Really Trying To Do? tagged “Traditional Advertising”

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

Utilities:


July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It) tagged “Traditional Advertising”

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

Utilities:


January 24, 201410:35 AM

Great Content Is The Least Of Your Worries tagged “Traditional Advertising”

If a brand is looking to do something more than traditional advertising, what would be your recommendation? The natural answer is: create content. And, to leverage that content through digital (re: social media) channels, so that consumers will see it,... Read more

By Mitch Joel

Utilities:


January 21, 201412:54 PM

What's Bigger Than Big Data? tagged “Traditional Advertising”

How's your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can't throw a professional marketer down a flight of stairs these days without the words "big data" tumbling out of their pockets.... Read more

By Mitch Joel

Utilities:


1 2 3