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May 27, 2011 8:55 PM

Tension As Motivation tagged “Tension”

If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more

By Mitch Joel

July 3, 2010 2:10 PM

Knowing When To Kill Your Web Analytics tagged “Tension”

There's no denying it, running any sort of Digital Marketing initiative without some component of a web analytics tool is akin to driving with your eyes closed. That being said, we're starting to see more and more instances when killing... Read more

By Mitch Joel