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June 30, 2010 2:00 PM

First Things First tagged “Tactic”

Strategy before tactics. "What are we doing on Blogs, Facebook and YouTube?" is the wrong question to ask (so don't let those boardroom discussions get too heated). The better question is: "why?" "Why should we be on Blogs, Facebook and... Read more

By Mitch Joel

August 18, 2009 4:12 PM

Strategy Trumps Tactics Or Ask "Why?" Not "What?" tagged “Tactic”

When it comes to building anything in the Digital Marketing channels, instead of asking, "what are we doing on Facebook (or insert any other online social network here)?" ask, "why should we be on Facebook (or insert any other online... Read more

By Mitch Joel

June 16, 200910:22 PM

The Slippery Slope Of Being Provocative tagged “Tactic”

The only way to get attention is to do something that will get you attention (duh). Apathy sucks. It's the way of the world. As a former music journalist, I had the opportunity to interview Gene Simmons from the rock... Read more

By Mitch Joel