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Strategy

October 20, 2017 8:06 AM

If Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies? tagged “Strategy”

The death rattle for marketing agencies has been heard for the past few years. Word has it that the once cool, hip and innovative hubs of creativity for brands are being pushed aside, because the large auditing and accounting firms... Read more

By Mitch Joel

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October 14, 2017 5:21 AM

Six Links Worthy Of Your Attention #381 tagged “Strategy”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks,... Read more

By Mitch Joel

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October 1, 2017 7:41 AM

Making Great Choices With Roger Martin - This Week's Six Pixels Of Separation Podcast tagged “Strategy”

Episode #586 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. A legend in the world of business, leadership and management. A true legend. That is a fact when it... Read more

By Mitch Joel

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October 1, 2017 5:12 AM

SPOS #586 - Making Great Choices With Roger Martin tagged “Strategy”

Welcome to episode #586 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #586 - Host: Mitch Joel. A legend in the world of business, leadership and... Read more

By Mitch Joel

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September 7, 2017 9:58 PM

Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column tagged “Strategy”

Hey, Siri... let's not mess up these voice assistant ads, ok? One of the short-term technology innovations that will cause a lots of disruption in advertising is the move from fingers, mice, keypads, clicking and more to voice commands. We've... Read more

By Mitch Joel

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April 13, 201711:55 AM

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column tagged “Strategy”

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used... Read more

By Mitch Joel

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April 12, 2017 3:18 PM

Be The Brand That You Wish To See In The World tagged “Strategy”

Brands have done a wonderful job of stepping in it over the past little while, haven't they? Usual gaffs and poor advertising judgment aside, brands may have crossed a new line when they are physically accosting and having their paid... Read more

By Mitch Joel

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April 2, 2017 7:23 AM

The Infinite Dial With Tom Webster - This Week's Six Pixels Of Separation Podcast tagged “Strategy”

Episode #560 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Beyond the fact that I enjoy the vast amount of time that I get to personally spend with Tom... Read more

By Mitch Joel

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April 2, 2017 4:57 AM

SPOS #560 - The Infinite Dial With Tom Webster tagged “Strategy”

Welcome to episode #560 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #560 - Host: Mitch Joel. Beyond the fact that I enjoy the vast amount... Read more

By Mitch Joel

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March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Strategy”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

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March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Strategy”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Strategy”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Strategy”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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January 31, 2017 5:09 PM

The Easiest Way To Navigate This Media Minefield tagged “Strategy”

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? How partisan are... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Strategy”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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January 24, 201711:39 PM

Connect The Dots Marketing tagged “Strategy”

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more

By Mitch Joel

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December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Strategy”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

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June 12, 2016 8:16 AM

Superbosses With Sydney Finkelstein - This Week's Six Pixels Podcast tagged “Strategy”

Episode #518 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How many of you have experienced a boss who, literally, changed your life? Someone who helped you accomplish more... Read more

By Mitch Joel

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June 12, 2016 6:31 AM

SPOS #518 - Superbosses With Sydney Finkelstein tagged “Strategy”

Welcome to episode #518 of Six Pixels Of Separation - The Mirum Podcast. How many of you have experienced a boss who, literally, changed your life? Someone who helped you accomplish more than you could have ever imagined? The stuff... Read more

By Mitch Joel

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April 8, 201611:46 PM

Poets And Plumbers And The Future Of Advertising tagged “Strategy”

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes... and it comes fast. Many thought that the ad business became disrupted as social media's popularity was rising. It turns... Read more

By Mitch Joel

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