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Publishing

May 30, 201711:14 PM

For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence tagged “Publishing”

Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are... Read more

By Mitch Joel

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April 13, 201711:55 AM

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column tagged “Publishing”

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used... Read more

By Mitch Joel

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April 5, 201711:46 PM

Why I Started Subscribing To The New York Times (It's Not What You Think) tagged “Publishing”

This week I started my digital subscription to The New York Times. It's not what you think. I did not subscribe because the publication is aligned with my political views. I did not subscribe because I wanted to support the... Read more

By Mitch Joel

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March 29, 2017 4:45 PM

Content Is Hard... What's Your Brand To Do? tagged “Publishing”

That's one simple, but very real statement, isn't it? Maybe there was something in the water at Social Media Marketing World. Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of... Read more

By Mitch Joel

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March 23, 201711:12 PM

The Way That Content Is Changing Is Not Good For (Most) Brands tagged “Publishing”

Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. Selfishly, it would be... Read more

By Mitch Joel

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March 22, 2017 4:40 PM

What They're Not Telling Us About Native Advertising's Explosive Growth tagged “Publishing”

Native advertising is big business... and it's growing. That's the raw news and data from the good people at eMarketer yesterday. The news item was titled, eMarketer Unveils Estimates for Native Ad Spending, and it was based on their latest report.... Read more

By Mitch Joel

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March 16, 2017 7:25 AM

Let Twitter Tweet (And Be) tagged “Publishing”

Forget what you think that you know about the business world for a moment. If I pulled you aside and told you that I had built a social media application that allowed people to share simple text message (140 characters... Read more

By Mitch Joel

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March 11, 2017 5:47 AM

Six Links Worthy Of Your Attention #351 tagged “Publishing”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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March 10, 2017 9:03 PM

The Hot Mess Dumpster Fire That Is Corporate Content tagged “Publishing”

How many brands are creating content that you just can't wait for?  Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've... Read more

By Mitch Joel

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March 7, 2017 3:44 PM

Is Technology An Addiction, A Crutch Or Normal For Who We Are? tagged “Publishing”

I'm addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.  Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices... Read more

By Mitch Joel

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March 1, 2017 4:31 PM

Content Marketing As A Profit Center tagged “Publishing”

Content marketing... be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.... Read more

By Mitch Joel

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February 9, 2017 6:39 PM

Pump And Dump Does Not Generate Great Content tagged “Publishing”

"Let's share everything. There's lots of good stuff here. Did you catch that?" Put aside the issue of narcissism (and, this is both brand and personal brand narcissism). With the persistence of live video and push to real-time marketing, there's... Read more

By Mitch Joel

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January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance tagged “Publishing”

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

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January 20, 2017 3:56 PM

The Pride And Prejudice Of Shopify tagged “Publishing”

This is a true story... Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college... Read more

By Mitch Joel

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January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Publishing”

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

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January 18, 2017 1:30 PM

Be More Human Without Being Too Personal To Build Your Brand tagged “Publishing”

There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled... Read more

By Mitch Joel

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January 17, 2017 2:51 PM

Words Matter. Definitions Matter More... Or The Problem With Fake News tagged “Publishing”

Everything is not fake news. Before we get started, let's all agree that this is not a political post. This is a post about branding, definitions, public perception and the power of the words that we - as businesses -... Read more

By Mitch Joel

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January 13, 2017 2:50 PM

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be tagged “Publishing”

"Personal Brand"... talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a... Read more

By Mitch Joel

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January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence tagged “Publishing”

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

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January 6, 2017 2:26 PM

Find Your Brand's Content Marketing Groove tagged “Publishing”

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

By Mitch Joel

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