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Procurement

August 22, 201711:24 PM

Is The Chief Marketing Officer The Toughest Job To Have? tagged “Procurement”

Let's face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any job descriptions for the CMO recently? It's all over the place. The Chief Marketing Officer is suddenly expected to know... Read more

By Mitch Joel

Utilities:


February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Procurement”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

Utilities:


December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Procurement”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

Utilities:


August 31, 201611:47 PM

A Strong Foundation For B2B Marketing tagged “Procurement”

Here's a line that often gets me into trouble... I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has... Read more

By Mitch Joel

Utilities:


November 20, 2013 2:32 PM

How Much Does It Cost? tagged “Procurement”

Let's talk about money. The marketing agency business is a strange bird. Brands are strange birds too. It's a complex web of relationships that is often confusing, evolving, thrilling, beautiful, painful and more. As the marketing industry evolves, we have... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Procurement”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


April 18, 2012 4:14 PM

Finding The Perfect Pitch tagged “Procurement”

Pitching new business is never easy. I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 - The Art Of The Pitch With Peter... Read more

By Mitch Joel


April 26, 2011 9:58 PM

How To Hire A Marketing Agency tagged “Procurement”

The process of hiring  a Marketing agency feels old... and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to... Read more

By Mitch Joel


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