Search Results
Entries tagged with “

Personalization

May 30, 201711:14 PM

For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence tagged “Personalization”

Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are... Read more

By Mitch Joel

Utilities:


February 28, 2017 9:35 PM

The Billion Hour YouTube Rabbit Hole (And It's Growing) tagged “Personalization”

It can often be a sad state of affairs. I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. Best plaid plans, and all. It's inevitable that I... Read more

By Mitch Joel

Utilities:


February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Personalization”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

Utilities:


February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Personalization”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

Utilities:


January 3, 2017 2:45 PM

Programmatic Advertising Creative. Winter Is Coming. tagged “Personalization”

Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close to home. Software is knocking on the door of the advertising world, and many are none-too happy about it. While... Read more

By Mitch Joel

Utilities:


April 5, 201611:08 PM

Love Your Brand tagged “Personalization”

Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind... Read more

By Mitch Joel

Utilities:


March 23, 201611:56 PM

Bots And The Next Wave Of Marketing tagged “Personalization”

Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more

By Mitch Joel

Utilities:


March 22, 201611:25 PM

The Digital Economy's Privacy Problem tagged “Personalization”

What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may... Read more

By Mitch Joel

Utilities:


June 10, 201511:13 PM

Consumers Want Personalization And Privacy tagged “Personalization”

Have you ever shopped on Amazon? Probably one of the stupidest questions ever asked in 2015. Especially, when it's being asked on a blog that focuses on digital transformation, and technology that helps brands better connect with consumers. Of course,... Read more

By Mitch Joel

Utilities:


October 30, 2013 7:20 AM

What Keeps The Chief Marketing Officer Awake At Night? - Part 3 tagged “Personalization”

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder... Read more

By Mitch Joel


October 25, 2013 7:47 AM

The Price Of Personalization tagged “Personalization”

What kind of advertising do you want? It's a serious question. It's a question that most consumers don't ask themselves, but they should. I was invited to speak at Vogue magazine's leadership conference in New York City the other... Read more

By Mitch Joel


September 19, 2013 7:59 AM

The End Of Privacy... The Beginning Of Personalization tagged “Personalization”

Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to... Read more

By Mitch Joel


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Personalization”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


August 20, 201312:25 PM

Is Smart Marketing An Oxymoron? tagged “Personalization”

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete, I lay out the case for the one screen world. It's not about three screens (TV,... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out tagged “Personalization”

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


February 15, 2013 8:38 PM

Tracking, Personalization And Screams Of Privacy tagged “Personalization”

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more

By Mitch Joel


November 23, 2012 2:34 PM

The Future Of Personalized Pricing tagged “Personalization”

Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see the same search results? Truth: we live in a world of radical personalization. Google is doing everything it can to... Read more

By Mitch Joel


March 7, 2012 9:51 PM

The Do Not Track Button tagged “Personalization”

What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more

By Mitch Joel


1