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Paul Boutin

October 21, 200810:05 PM

Why Invest In Social Media? tagged “Paul Boutin”

"When asked at Gartner Symposium/ITxpo 2008 whether brands should bother engaging with customers through largely unproven digital methods such as social media during the downturn, analyst Adam Sarner replied, 'This is going to be a lifeline." This was only one... Read more

By Mitch Joel