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Paid Advertising

March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “Paid Advertising”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel


August 8, 2014 5:20 PM

Content As Advertising tagged “Paid Advertising”

So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business Review titled, We Need a Better Definition of "Native Advertising". In short, it felt like native advertising is just simply... Read more

By Mitch Joel


February 8, 2013 2:18 PM

Putting In The Time tagged “Paid Advertising”

Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. In watching the examples of brands that achieved some serious success leveraging the world's largest online social... Read more

By Mitch Joel