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May 30, 201711:14 PM

For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence tagged “News Feed”

Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are... Read more

By Mitch Joel

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April 14, 201711:48 PM

Fidget Marketing For A World That Won't Stop Moving tagged “News Feed”

How should brands connect to consumers who just can't stop moving? Social psychology and marketing professor, Adam Alter, has a new book out. It's called, Irresistible - The Rise of Addictive Technology and the Business of Keeping Us Hooked (you can... Read more

By Mitch Joel

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February 9, 2017 6:39 PM

Pump And Dump Does Not Generate Great Content tagged “News Feed”

"Let's share everything. There's lots of good stuff here. Did you catch that?" Put aside the issue of narcissism (and, this is both brand and personal brand narcissism). With the persistence of live video and push to real-time marketing, there's... Read more

By Mitch Joel

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January 2, 2017 2:13 PM

My 3 Words For 2017 tagged “News Feed”

Happy New Year! Welcome to 2017. What's your plan? It's the second day of the new year, and you are already stressing out... aren't you? (Maybe I'm just projecting). You've set up your resolutions. You've got your goals in place.... Read more

By Mitch Joel

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December 14, 201611:38 PM

Stop Sharing. Start Listening (To Yourself) tagged “News Feed”

There's a new trend taking shape: listen and think. Maybe it's not so much a "new trend," as it is a reboot of something well-worn and well-known. There's an ad that is gaining viral buzz and mass attention, this past... Read more

By Mitch Joel

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November 10, 201611:36 PM

The Void That Twitter Could Leave tagged “News Feed”

Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Their users... Read more

By Mitch Joel

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June 30, 201611:54 AM

Force Feed tagged “News Feed”

I miss real editors making choices for me. That's how I roll. I like editors. I like publishers. I like publications. These are a group of people who spend their days curating and creating stories that should be brought to... Read more

By Mitch Joel

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May 18, 2016 7:11 AM

Our Narrowing World View Is Not Facebook's Fault tagged “News Feed”

Don't blame Facebook for the type of content that we see. There was a lot of conversation this week about what Facebook does (and does not do) to control the content that we see. Facebook was accused of suppressing conservative... Read more

By Mitch Joel

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April 12, 201611:30 PM

A Dying Breed tagged “News Feed”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

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April 12, 201611:30 PM

A Dying Breed tagged “News Feed”

With each passing day, the blogger - as we have known them to date - is fading.  That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you... Read more

By Mitch Joel

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April 7, 201611:40 PM

Your Live Brand Is Alive tagged “News Feed”

How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter and mobile data speeds made streaming as seamless as texting, it became apparent that brands are going to quickly need... Read more

By Mitch Joel

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April 7, 201611:40 PM

Your Live Brand Is Alive tagged “News Feed”

How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter and mobile data speeds made streaming as seamless as texting, it became apparent that brands are going to quickly need... Read more

By Mitch Joel

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March 30, 201611:38 PM

I, For One, Welcome Our Algorithm Overlords tagged “News Feed”

Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new algorithm in the feed. What does that mean, in plain non-Silicon Valley English? It means that instead of getting the... Read more

By Mitch Joel

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March 14, 2016 8:35 AM

Pay Attention To Virtual And Augmented Reality tagged “News Feed”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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March 3, 201611:08 PM

Will Your Brand Survive In The Live Brand World? tagged “News Feed”

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the bad stuff... everything. It was (and... Read more

By Mitch Joel

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March 3, 201611:08 PM

Will Your Brand Survive In The Live Brand World? tagged “News Feed”

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. Not just the bad stuff... everything. It was (and... Read more

By Mitch Joel

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February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither tagged “News Feed”

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

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December 23, 2015 7:47 AM

The 11 Business Books That Shaped 2015 tagged “News Feed”

Another list. Sorry. I tend to shy away from lists (especially ones that recap the year), and here I am breaking my own rules. Why? Well, in case you have not noticed, it's getting easier and easier to spend your... Read more

By Mitch Joel

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December 9, 201511:37 PM

The Changing State Of Blogs tagged “News Feed”

Are blogs dead? Why is this question being debated so much lately? Earlier today, Social Media Examiner's Michael Stelzner invited Mark W. Schaefer (author of  The Content Code, Social Media Explained, etc...) and I on to his podcast to discuss... Read more

By Mitch Joel

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November 27, 201511:17 PM

Apps Are Media tagged “News Feed”

This might take some time for brands to wrap their heads around. "Content is media." This may feel like a turn of phrase, at this point. We have seen such a proliferation of content that the vast majority of brand... Read more

By Mitch Joel

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