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Nbc

June 1, 201711:50 PM

How Does The "New Generation" Experience Brands? tagged “Nbc”

TL;DR: they see a brand message. If it resonates, it worked. If it doesn't resonate, it didn't work. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through... Read more

By Mitch Joel

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March 29, 2017 4:45 PM

Content Is Hard... What's Your Brand To Do? tagged “Nbc”

That's one simple, but very real statement, isn't it? Maybe there was something in the water at Social Media Marketing World. Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of... Read more

By Mitch Joel

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March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing tagged “Nbc”

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

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March 6, 2017 9:28 AM

Uber Is In The News (For The Wrong Reasons), Facebook Is In The News (For The Right Reasons) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Nbc”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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February 28, 2017 9:35 PM

The Billion Hour YouTube Rabbit Hole (And It's Growing) tagged “Nbc”

It can often be a sad state of affairs. I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. Best plaid plans, and all. It's inevitable that I... Read more

By Mitch Joel

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March 31, 201611:26 PM

Mobile Breaks Search... And Your Brand tagged “Nbc”

Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. It was an original... Read more

By Mitch Joel

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September 3, 201511:02 PM

How The TV Industry Just Hurt Television Advertising tagged “Nbc”

What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's... Read more

By Mitch Joel

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April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers. tagged “Nbc”

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

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April 10, 2009 9:15 PM

It's Not A Numbers Game (But It Is A Numbers Game) tagged “Nbc”

Having several thousand people following you on Twitter is not going to save your business. It's also going to be extremely hard to monetize that traffic. Also, by the time you are finally able to build any kind of substantial... Read more

By Mitch Joel


October 13, 200810:25 AM

Content Is An Organic Linking Process tagged “Nbc”

The last period at the end of any piece of content is where the story really begins. Content has not been a finalized piece of product for some years now. When Websites first started gaining in popularity and more and... Read more

By Mitch Joel


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