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Marketing Spend

July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate tagged “Marketing Spend”

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel


May 14, 2009 5:28 PM

Confusion Over Search Engine Marketing tagged “Marketing Spend”

What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious uptake in search engine marketing as the recession (which, according to some is officially over) took hold. Common sense dictates... Read more

By Mitch Joel