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Marketing Industry

August 22, 201711:24 PM

Is The Chief Marketing Officer The Toughest Job To Have? tagged “Marketing Industry”

Let's face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any job descriptions for the CMO recently? It's all over the place. The Chief Marketing Officer is suddenly expected to know... Read more

By Mitch Joel

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May 2, 201711:42 PM

What You See On Facebook Vs. What Is Really Happening tagged “Marketing Industry”

What you see on Facebook: 9:45 - Arrival at Montreal airport. Prime parking spot right in front. Clutch! Post that to Instagram.  10:15 - Whisk through the priority line at securing and enjoying the free food, beverages and magazines in... Read more

By Mitch Joel

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April 19, 201711:40 PM

The Pending Influencer Marketing Bubble tagged “Marketing Industry”

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. The industry will only grow by 3.7% with total advertising revenue... Read more

By Mitch Joel

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April 18, 201711:45 PM

The Audience (Formerly Known As The Audience) tagged “Marketing Industry”

Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album. The constant reflections and self-commentary on how... Read more

By Mitch Joel

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March 30, 201711:35 PM

Are You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care) tagged “Marketing Industry”

What won't an advertiser do to get in front of your face? How does the title of this The New York Times Article grab you: Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results? My second reaction was... Read more

By Mitch Joel

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March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Marketing Industry”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

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March 1, 2017 4:31 PM

Content Marketing As A Profit Center tagged “Marketing Industry”

Content marketing... be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Marketing Industry”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Marketing Industry”

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

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December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Marketing Industry”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

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July 5, 2016 7:24 AM

Does Advertising Even Work Any More? Of Course It Does! tagged “Marketing Industry”

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is... Read more

By Mitch Joel

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June 24, 201610:44 PM

The Future Of Advertising Is... Magic? tagged “Marketing Industry”

This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. In Cannes, France the marketing industry is primed for the Cannes Lions International Festival of Creativity. Whether... Read more

By Mitch Joel

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February 26, 201611:04 PM

The Act Of Advertising tagged “Marketing Industry”

What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of lying? It has - without a doubt - evolved over the years. Some might argue that it's still a spectrum... Read more

By Mitch Joel

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November 5, 201511:26 PM

Being Against Programmatic tagged “Marketing Industry”

For the record: don't be against programmatic. Programmatic is scary business for the marketing industry, but it's here and it deserves to be here. Human beings used to be great at helping brands strategize and plan where to spend their... Read more

By Mitch Joel

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September 4, 2015 9:25 PM

Getting Lost In YouTube Will Help You Find Your Content's Soul tagged “Marketing Industry”

I went down deep into the YouTube rabbit hole. I didn't think that I would ever get out. For me, it all starts with some random band that pops into my noggin' and the simple question: "what ever happened to..."... Read more

By Mitch Joel

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February 5, 201510:50 PM

Day One: Mirum tagged “Marketing Industry”

Today is a new day. Hello, Mirum. Back in 2002, when I joined Twist Image, I had no expectations... I had big expectations. It was a dream. It was a dream to think that this small group of people could... Read more

By Mitch Joel

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December 30, 201411:47 PM

Facebook Doesn't Get Small Data Right (And You're Worried About Big Data?) tagged “Marketing Industry”

There was a lot of grumpy folks complaining about Facebook (again) lately. I can understand why some folks might be upset. Someone in their family passed away or a pet got lost this past year, and suddenly this image is... Read more

By Mitch Joel

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November 25, 201411:08 PM

The Internet Is Not Just Another Advertising Channel tagged “Marketing Industry”

Advertising Agencies Have Got It All Wrong. It seems like an easy cop out. In fact, one could argue that it's the most simple thing for a traditional agency to say to a client: "don't worry about the Internet. It's... Read more

By Mitch Joel

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June 18, 201411:28 PM

Time For Digital Transformation tagged “Marketing Industry”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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May 6, 2014 7:51 AM

Why Did I Sell Twist Image (And Other Questions)? tagged “Marketing Industry”

Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very long and extremely emotional journey. We were able to really let the world know about this acquisition last Thursday morning,... Read more

By Mitch Joel

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