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Marketing Automation

October 20, 2017 8:06 AM

If Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies? tagged “Marketing Automation”

The death rattle for marketing agencies has been heard for the past few years. Word has it that the once cool, hip and innovative hubs of creativity for brands are being pushed aside, because the large auditing and accounting firms... Read more

By Mitch Joel

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August 22, 201711:24 PM

Is The Chief Marketing Officer The Toughest Job To Have? tagged “Marketing Automation”

Let's face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any job descriptions for the CMO recently? It's all over the place. The Chief Marketing Officer is suddenly expected to know... Read more

By Mitch Joel

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April 19, 201711:40 PM

The Pending Influencer Marketing Bubble tagged “Marketing Automation”

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. The industry will only grow by 3.7% with total advertising revenue... Read more

By Mitch Joel

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April 6, 201711:45 PM

When Will Instagram Wake Up To Business (Or Should It)? tagged “Marketing Automation”

With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is hard. Building a mobile app is harder. Making your business work across both screens is even more complex. It's not... Read more

By Mitch Joel

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March 30, 201711:35 PM

Are You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care) tagged “Marketing Automation”

What won't an advertiser do to get in front of your face? How does the title of this The New York Times Article grab you: Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results? My second reaction was... Read more

By Mitch Joel

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March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing tagged “Marketing Automation”

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

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March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Marketing Automation”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

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March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Marketing Automation”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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March 3, 2017 3:27 PM

In Case You Were Wondering, "Digital" Is Not Just A Medium tagged “Marketing Automation”

When it comes to marketing, it's all about the idea. That's the fact. Brands, agencies and media companies can go back and forth these days on what it takes to "make it" in marketing today. It feels like a lot... Read more

By Mitch Joel

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December 27, 2016 2:49 PM

Display Advertising Is A Failed State tagged “Marketing Automation”

Display advertising has a huge problem. It's all going to come to head in 2017. There is only so long that this charade can go on. When someone says that the 30-second spot is dead or that television advertising (or... Read more

By Mitch Joel

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December 15, 2016 5:15 PM

Where Is Content Marketing Headed In 2017? tagged “Marketing Automation”

Here's my prediction for content marketing in 2017... The "owned" versus "rented" platform discussion is naturally going to shift to a (mostly) rented strategy (think "hub and hub" instead of "hub and spoke" model). Instead of brands trying to drive... Read more

By Mitch Joel

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December 7, 201611:52 PM

The Role Of A Marketer (Yesterday And Tomorrow) tagged “Marketing Automation”

Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make... Read more

By Mitch Joel

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November 1, 2016 1:04 PM

The World Of Mirum tagged “Marketing Automation”

It's amazing to hear the questions that you asked get about your business, when you're "out in the wild." I've had an incredible month of travel, speaking events and client meetings. Part of that time was spent with Marcus Sheridan. Marcus... Read more

By Mitch Joel

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September 20, 201611:53 PM

Do Agencies Care About Conversion? tagged “Marketing Automation”

Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. I prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's... Read more

By Mitch Joel

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August 31, 201611:47 PM

A Strong Foundation For B2B Marketing tagged “Marketing Automation”

Here's a line that often gets me into trouble... I do not believe that there is a huge difference anymore, when it comes to marketing. B2B and B2C used to be very different and complex beasts. While the complexity has... Read more

By Mitch Joel

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August 16, 2016 8:21 PM

Marketing Automation Must Die tagged “Marketing Automation”

It's been one of those weeks (and, it's only Tuesday), so here's a rant... Marketers... There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you. You're making... Read more

By Mitch Joel

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May 13, 201611:18 PM

Disruption Of Disrupted tagged “Marketing Automation”

Opinions are not facts. Perspectives are not reality (they're personal). I read Dan Lyons book, Disrupted: My Misadventure in the Start-Up Bubble, and really loved it. It's a real page-turner. It was well-written. It was funny. It was fast-paced. It shed... Read more

By Mitch Joel

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April 5, 201611:08 PM

Love Your Brand tagged “Marketing Automation”

Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind... Read more

By Mitch Joel

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February 25, 201611:09 PM

The Mobile Gap tagged “Marketing Automation”

At what point, do we surrender to reality? In the past few months, way too many brands have been speaking out of both sides of their mouth. One side says this: Native apps are expensive and don't get enough downloads... Read more

By Mitch Joel

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November 4, 201511:14 PM

The Advertising Agency As Scapegoat tagged “Marketing Automation”

Stuff rolls downhill. That's a fact. In the past few months there's been an anti-agency storm brewing. It's not fair (says the guy who runs an agency). The biggest drum that has been banged came in the form of an... Read more

By Mitch Joel

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