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Marketer

September 24, 2017 8:17 AM

Killing Marketing With Robert Rose - This Week's Six Pixels Of Separation Podcast tagged “Marketer”

Episode #585 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. This conversation should have happened years ago. When I think about content marketing, I think about Robert Rose (and... Read more

By Mitch Joel

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September 24, 2017 5:42 AM

SPOS #585 - Killing Marketing With Robert Rose tagged “Marketer”

Welcome to episode #585 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. This conversation should have happened years ago. When I think... Read more

By Mitch Joel

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March 30, 201711:35 PM

Are You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care) tagged “Marketer”

What won't an advertiser do to get in front of your face? How does the title of this The New York Times Article grab you: Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results? My second reaction was... Read more

By Mitch Joel

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March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Marketer”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Marketer”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance tagged “Marketer”

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

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December 15, 2016 5:15 PM

Where Is Content Marketing Headed In 2017? tagged “Marketer”

Here's my prediction for content marketing in 2017... The "owned" versus "rented" platform discussion is naturally going to shift to a (mostly) rented strategy (think "hub and hub" instead of "hub and spoke" model). Instead of brands trying to drive... Read more

By Mitch Joel

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December 7, 201611:52 PM

The Role Of A Marketer (Yesterday And Tomorrow) tagged “Marketer”

Marketing professionals don't have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I think we all know what this means: adding in more responsibilities with a lack of time and resources to make... Read more

By Mitch Joel

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November 29, 2016 4:25 PM

Waze Does Display Advertising Right tagged “Marketer”

There was a time when I thought all display advertising was "meh."  I have reasons (and deep) rationale to think this way. Few were around selling banner ads when they first came out, like I did. I was on the front... Read more

By Mitch Joel

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September 20, 201611:53 PM

Do Agencies Care About Conversion? tagged “Marketer”

Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer to buy from you? I'm not so sure. I prescribe to the methodology and thinking of Avinash Kaushik. Yes, he's... Read more

By Mitch Joel

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August 16, 2016 8:21 PM

Marketing Automation Must Die tagged “Marketer”

It's been one of those weeks (and, it's only Tuesday), so here's a rant... Marketers... There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you. You're making... Read more

By Mitch Joel

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July 29, 201611:35 PM

Noodling Towards Greatness tagged “Marketer”

This is not supposed to be Shakespeare. I don't toil and sweat over every character, every word, every sentence, the grammar or the flow. I am noodling around with an idea. Something that I am feeling. I am trying to... Read more

By Mitch Joel

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June 24, 201610:44 PM

The Future Of Advertising Is... Magic? tagged “Marketer”

This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. In Cannes, France the marketing industry is primed for the Cannes Lions International Festival of Creativity. Whether... Read more

By Mitch Joel

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June 14, 201611:24 PM

The Art Of Marketing tagged “Marketer”

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her... Read more

By Mitch Joel

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May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Marketer”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

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April 5, 201611:08 PM

Love Your Brand tagged “Marketer”

Let's not forget about brands. Let's not forget about our messaging. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind... Read more

By Mitch Joel

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March 23, 201611:56 PM

Bots And The Next Wave Of Marketing tagged “Marketer”

Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more

By Mitch Joel

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November 13, 201511:32 PM

Moms, Dads And Kids... The Digital Reality tagged “Marketer”

Are screens good or bad for kids? How safe is the Internet? If you have kids in your life, these questions are of concern. All of this technology is so new. From the hardware to the software. We're all confused...... Read more

By Mitch Joel

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October 14, 2015 7:51 AM

The End Of Blogging? tagged “Marketer”

Yesterday, I posted the following on Facebook's new Notes platform (btw, feel free to follow me on Facebook... you will see where this is going)... It's time for bloggers to take a deep breath, look in the mirror and admit that... Read more

By Mitch Joel

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October 13, 2015 8:42 PM

You Have Reached The End Of This Blog tagged “Marketer”

...or, have you? (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));Posted by Mitch Joel on Tuesday, October 13, 2015 What do you think?... Read more

By Mitch Joel

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