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Loyalty

April 15, 2018 7:35 AM

Never Lose A Customer Again With Joey Coleman - This Week's Six Pixels Of Separation Podcast tagged “Loyalty”

Episode #614 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. There are so many books on how to generate leads, close the sale, negotiate the sale, market the products... Read more

By Mitch Joel

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April 15, 2018 4:37 AM

SPOS #614 - Never Lose A Customer Again With Joey Coleman tagged “Loyalty”

Welcome to episode #614 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #614 - Host: Mitch Joel. There are so many books on how to generate... Read more

By Mitch Joel

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April 4, 2018 6:23 AM

The Long Tales - The Best In Business Innovation Content - Issue #5 tagged “Loyalty”

Welcome to the 5th edition of The Long Tales - the best in business innovation content. The news is a mess. Business is a mess. This is how most business professionals feel these days, isn't it? I'd like to think... Read more

By Mitch Joel

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February 22, 201811:22 PM

Media's New Business Model: Surveillance Capitalism tagged “Loyalty”

The struggle is real. Brands simply no longer know where to put their money. It's easy to build a dystopian vision about the current state of digital, but it's less about a current media dystopia and more about threading the... Read more

By Mitch Joel

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March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Loyalty”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

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March 1, 2017 4:31 PM

Content Marketing As A Profit Center tagged “Loyalty”

Content marketing... be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Loyalty”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Loyalty”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

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November 15, 201611:18 PM

Don't Kill Them With Kindness tagged “Loyalty”

How does your brand build a relationship with your customers? There's been a long-standing saying. It goes like this: Kill them with kindness. The brands who are nice, likeable, transparent and direct will win. It seems right. It feels right.... Read more

By Mitch Joel

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June 14, 201611:24 PM

The Art Of Marketing tagged “Loyalty”

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her... Read more

By Mitch Joel

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November 18, 201511:52 PM

What Do You Want Your Content To Do? tagged “Loyalty”

What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? I don't charge anybody for... Read more

By Mitch Joel

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December 25, 201411:55 PM

Be Kind To Brands tagged “Loyalty”

My holiday wish: be kind to brands. I know what you're thinking. For some, it's a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? No. I would... Read more

By Mitch Joel

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December 2, 201411:32 PM

Why I Hate Black Friday tagged “Loyalty”

Everyone Loves A Good Deal. Say what you will about Best Buy, but I love getting their newspaper flyers (FSI for those in the business) every week. I really can't wait to see what's what in the world of consumer... Read more

By Mitch Joel

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June 5, 201411:57 PM

Frayed Emotions When It Comes To Brands tagged “Loyalty”

Are we at the end of brand loyalty? First, let's be clear: I am not talking about loyalty or rewards programs. Those work. They work well. They're going to continue to work. If a consumer is already shopping with you... Read more

By Mitch Joel

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April 8, 2014 7:58 PM

TED And The Art of Loyalty tagged “Loyalty”

People don't like to admit just how addicted they are to their smartphones. I won't be the first to blog about how many people are quite sensual with their devices. Don't laugh. Think about the way you caress, touch, and... Read more

By Mitch Joel

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February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Loyalty”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


March 15, 2013 9:19 PM

Ads Worth Spreading 2013 tagged “Loyalty”

It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." When I hear people say that they hate advertising, I don't believe them. People hate BAD advertising and, unfortunately,... Read more

By Mitch Joel


February 1, 201310:19 AM

Copying Apple tagged “Loyalty”

It's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. But... it's there. Some will make the argument that Apple is loosing a little bit of its luster. That... Read more

By Mitch Joel


January 30, 2013 5:35 PM

The End Of Permission tagged “Loyalty”

Thankfully, Seth Godin is alive and well, otherwise, he'd be rolling over in his grave. In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don't assume that your consumers want your marketing pap, get their permission... Read more

By Mitch Joel


November 17, 2012 7:01 AM

The Value Of Brands In Social Media tagged “Loyalty”

What if we started with business... how would we do? How badly do people want to be connected with brands? I've been thinking a lot about the pervasiveness of brands in the social media channels. From a business perspective, it... Read more

By Mitch Joel


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