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Interactive Marketing

April 21, 2011 9:15 PM

What Do You Call This Thing? tagged “Interactive Marketing”

I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more

By Mitch Joel

September 17, 2009 4:53 AM

Digital Marketing Is The Clear Winner tagged “Interactive Marketing”

That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents... Read more

By Mitch Joel

April 25, 2009 8:35 AM

This Space (Is Not) For Sale tagged “Interactive Marketing”

Marketers are going to be using Social Media a lot more in the coming year. Some of it will just be a re-direction of their advertising dollars, and some of it will be in trying to figure out what other... Read more

By Mitch Joel

October 2, 2008 8:11 PM

Good News In Bad Times For Digital Marketing tagged “Interactive Marketing”

65% of Chief Marketing Officers and marketing executives said that because of the troubled economy more of their money will go toward digital/interactive marketing than before. In the same breath, 59% reported a decrease in their traditional advertising spend. “In... Read more

By Mitch Joel

March 5, 200810:52 PM

The Role Of Digital Marketing tagged “Interactive Marketing”

In the past few days, I've given a lot of public speeches on the Digital Marketing landscape to some varied audiences (including university students, government and big business). I'm continually amazed by how new all of these channels are to... Read more

By Mitch Joel

December 21, 200711:23 PM

Spoil Yourself This Holiday Weekend With Some Great Audio Featuring Deepak Chopra - Seth Godin And Bryan Eisenberg tagged “Interactive Marketing”

I know the Holiday Season is all about giving and being thankful for family and friends, but I see nothing wrong with spoiling yourself a little bit. I'm hoping you'll take ninety minutes during this Holiday Season to spoil yourself... Read more

By Mitch Joel


December 20, 2007 1:41 PM

Social Media - Your Thoughts On The Year That (Soon) Was tagged “Interactive Marketing”

At this time of the year, all of the media content shifts to what happened in 2007. You know, that whole "year in review." I guess because I do my best to stay up on the times, those types of... Read more

By Mitch Joel

December 7, 2007 9:42 PM

The Story Of Stuff - All Hot And Viral... With A Cause tagged “Interactive Marketing”

It's been a long while since a website has stirred up this much buzz... this fast. Have you checked out The Story Of Stuff with Annie Leonard yet? I've had a fistful of email and calls about it. Here it... Read more

By Mitch Joel

November 16, 200711:58 PM

Twist Image Wins Canadian Marketing Association Digital Innovation Award tagged “Interactive Marketing”

I promised myself I would do as little self-promotion on this Blog as possible, but this news is just too big and too important to not share with this community. Earlier tonight at the Canadian Marketing Association Annual Awards, our... Read more

By Mitch Joel

November 15, 200711:48 PM

Figuring Out Who Should Own Social Media tagged “Interactive Marketing”

Who should own Social Media? Yes, I'm re-opening this can of worms. But, it's not my fault. I was listening to the New Communications Conversations Podcast: Joseph Jaffe, Jim Nail And Jen McClure Discuss Conversational Marketing Study today and there... Read more

By Mitch Joel

October 23, 2007 5:48 PM

A Vison Of Students Today - Marketers, Please Pay Attention To This Video tagged “Interactive Marketing”

In what is turning out to be a regular feature here, Professor Michael Wesch of Kansas State University, Digital Ethnography, and the guy behind the two amazing online videos, The Machine is Us/ing Us, and more recently Information R/evolution (of... Read more

By Mitch Joel

October 16, 200711:35 PM

Why Most Websites (Still) Suck - Lessons From Tonight's eMarketing Course tagged “Interactive Marketing”

I just got home from the CMA - Canadian Marketing Association - eMarketing Professional Certificate course that I teach here in Montreal. It's a fourteen week course where participants come in every Tuesday night from 6:30 pm - 9:30 pm... Read more

By Mitch Joel