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Integrated Marketing

March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing tagged “Integrated Marketing”

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

Utilities:


March 1, 2017 4:31 PM

Content Marketing As A Profit Center tagged “Integrated Marketing”

Content marketing... be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.... Read more

By Mitch Joel

Utilities:


July 18, 201311:15 AM

Are Brands Confusing Advertising With Marketing? tagged “Integrated Marketing”

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That's the news you get when you read the Business Insider article, Marissa Mayer's Biggest Problem With Tumblr, Summed Up In... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Integrated Marketing”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


September 16, 2011 9:09 PM

Marketing - A New Dawn tagged “Integrated Marketing”

Is this just the natural evolution of Marketing or is this a complete revolution? It doesn't matter anymore. If this is an evolution, we have evolved. If this is a revolution, the revolution is over. The Internet is (clearly) not... Read more

By Mitch Joel


March 22, 2009 7:05 AM

When The Advertising Slowdown Picks Up tagged “Integrated Marketing”

As things continue to worsen in the advertising marketplace, there does seem to be one glimmer of hope. Can you guess which advertising vertical is going to grow this year? Before we hop into the good news, the hardest hit... Read more

By Mitch Joel


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