Search Results
Entries tagged with “

Innovation

April 17, 201711:36 PM

What Makes A Great Brand? tagged “Innovation”

Not a good brand. Not a successful brand... a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that... Read more

By Mitch Joel

Utilities:


April 11, 2017 8:04 AM

Transform Your Digital Marketing - Live (And Free) In Montreal This Wednesday tagged “Innovation”

I will be speaking live in Montreal this coming Wednesday... and it's free. I am often asked when I will be speaking live in Montreal. Candidly, it does not happen often. And, when it does, it's usually a private corporate... Read more

By Mitch Joel

Utilities:


April 9, 2017 7:29 AM

Reengineering Retail With Doug Stephens - This Week's Six Pixels Of Separation Podcast tagged “Innovation”

Episode #561 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of... Read more

By Mitch Joel

Utilities:


April 9, 2017 5:12 AM

SPOS #561 - Reengineering Retail With Doug Stephens tagged “Innovation”

Welcome to episode #561 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #561 - Host: Mitch Joel. Doug Stephens is one of the world's foremost retail industry... Read more

By Mitch Joel

Utilities:


April 7, 201710:34 PM

The Amazon That You Don't See (That Google And Facebook Are Watching) tagged “Innovation”

Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick... Read more

By Mitch Joel

Utilities:


April 6, 201711:45 PM

When Will Instagram Wake Up To Business (Or Should It)? tagged “Innovation”

With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is hard. Building a mobile app is harder. Making your business work across both screens is even more complex. It's not... Read more

By Mitch Joel

Utilities:


March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing tagged “Innovation”

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

Utilities:


March 24, 2017 8:45 PM

Will You, Brands Or Big Media Be The Star Of Snapchat TV? tagged “Innovation”

In the past few months, we've seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM have inked deals with Snapchat to develop original programming, specific to the Snapchat environment. Many think this is just the... Read more

By Mitch Joel

Utilities:


March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Innovation”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

Utilities:


March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Innovation”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

Utilities:


March 7, 2017 3:44 PM

Is Technology An Addiction, A Crutch Or Normal For Who We Are? tagged “Innovation”

I'm addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.  Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices... Read more

By Mitch Joel

Utilities:


February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Innovation”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

Utilities:


February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Innovation”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel

Utilities:


February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Innovation”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

Utilities:


February 3, 2017 2:43 PM

4 Ways To Lead With Authenticity In Uncertain Times tagged “Innovation”

There is something that all great leaders do. There is something that all great leaders do that we can all learn from. Many of the best leaders (in business, community, politics and entertainment) study leadership traits like presentation skills, body... Read more

By Mitch Joel

Utilities:


February 1, 2017 4:34 PM

The Frightening Ramifications Of High-Frequency Advertising tagged “Innovation”

If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising will be automated, it is a question of "when." Whether we like it or not.... Read more

By Mitch Joel

Utilities:


January 31, 2017 5:09 PM

The Easiest Way To Navigate This Media Minefield tagged “Innovation”

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? How partisan are... Read more

By Mitch Joel

Utilities:


January 24, 201711:39 PM

Connect The Dots Marketing tagged “Innovation”

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more

By Mitch Joel

Utilities:


January 5, 2017 2:10 PM

The Medium Is/Is Not The Message tagged “Innovation”

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

Utilities:


December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Innovation”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

Utilities:


1 2 3 4 5 6 7 8 9 10