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Influencer Marketing

August 22, 201711:24 PM

Is The Chief Marketing Officer The Toughest Job To Have? tagged “Influencer Marketing”

Let's face it, the role of the Chief Marketing Officer is tougher than many suspected. Have you looked at any job descriptions for the CMO recently? It's all over the place. The Chief Marketing Officer is suddenly expected to know... Read more

By Mitch Joel

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August 21, 2017 8:45 AM

Plandids Are The New Selfie, Apple's Billion Dollar Content Play And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Influencer Marketing”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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June 1, 201711:50 PM

How Does The "New Generation" Experience Brands? tagged “Influencer Marketing”

TL;DR: they see a brand message. If it resonates, it worked. If it doesn't resonate, it didn't work. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through... Read more

By Mitch Joel

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April 19, 201711:40 PM

The Pending Influencer Marketing Bubble tagged “Influencer Marketing”

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. The industry will only grow by 3.7% with total advertising revenue... Read more

By Mitch Joel

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February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Influencer Marketing”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

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February 14, 2017 2:50 PM

It's Not Easy To Be A Loving Brand These Days tagged “Influencer Marketing”

Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like... Read more

By Mitch Joel

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January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Influencer Marketing”

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

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June 16, 201611:56 PM

Don't Confuse An Influencer With Influencer Marketing tagged “Influencer Marketing”

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. In case you didn't know, it's not all that difficult to pay someone that has a large social media... Read more

By Mitch Joel

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June 14, 201611:24 PM

The Art Of Marketing tagged “Influencer Marketing”

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her... Read more

By Mitch Joel

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March 28, 2016 8:40 AM

Is Someone Hacking Your Car? tagged “Influencer Marketing”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


October 22, 201411:30 PM

It's Not My Job Anymore tagged “Influencer Marketing”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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March 12, 201412:28 PM

Even If You're Not Doing Social Media, You Should Still Be Doing This... tagged “Influencer Marketing”

In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop on. It's easy to do this. It's easy to be attracted to whatever the bring and shiny object may be... Read more

By Mitch Joel


August 9, 201211:20 PM

Marketing Is Dead tagged “Influencer Marketing”

It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic... Read more

By Mitch Joel


May 8, 201210:24 AM

This Is Being Recorded... By You tagged “Influencer Marketing”

The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more

By Mitch Joel


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