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Great Advertising

June 24, 201610:44 PM

The Future Of Advertising Is... Magic? tagged “Great Advertising”

This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. In Cannes, France the marketing industry is primed for the Cannes Lions International Festival of Creativity. Whether... Read more

By Mitch Joel


July 18, 2013 4:08 PM

Great Advertising (From An Unexpected Brand) tagged “Great Advertising”

Have you seen this ad? When was the last time you paid attention to a commercial about toilet paper? Or even cared to? Kimberly-Clark's Cottonelle brand (not a client) has come out with dispenser packaging for its Fresh Care Flushable... Read more

By Mitch Joel

April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans? tagged “Great Advertising”

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel

October 31, 201210:45 PM

The Power Of Imagination tagged “Great Advertising”

Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury automobile the other day. It was your typical standard fare as far as car advertisements go. Rolling hills, a beautiful... Read more

By Mitch Joel