Search Results
Entries tagged with “

Engagement

September 29, 2017 3:59 PM

Lessons From 14 Years With Six Pixels Of Separation tagged “Engagement”

Today almost got away from me. I looked at my day's meetings and realized that today - September 29th, 2017 - marks the 14th anniversary of this space, Six Pixels Of Separation. It's the kind of "celebration" that brings out... Read more

By Mitch Joel

Utilities:


March 22, 2017 4:40 PM

What They're Not Telling Us About Native Advertising's Explosive Growth tagged “Engagement”

Native advertising is big business... and it's growing. That's the raw news and data from the good people at eMarketer yesterday. The news item was titled, eMarketer Unveils Estimates for Native Ad Spending, and it was based on their latest report.... Read more

By Mitch Joel

Utilities:


March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Engagement”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

Utilities:


March 1, 2017 4:31 PM

Content Marketing As A Profit Center tagged “Engagement”

Content marketing... be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.... Read more

By Mitch Joel

Utilities:


February 28, 2017 9:35 PM

The Billion Hour YouTube Rabbit Hole (And It's Growing) tagged “Engagement”

It can often be a sad state of affairs. I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. Best plaid plans, and all. It's inevitable that I... Read more

By Mitch Joel

Utilities:


December 28, 2016 1:59 PM

Math Is Hard... Or How To Make Your Advertising Count tagged “Engagement”

At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising... Read more

By Mitch Joel

Utilities:


November 22, 201611:16 PM

We Are Not (That) Social Media tagged “Engagement”

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. The... Read more

By Mitch Joel

Utilities:


August 18, 201611:48 PM

I Got You vs. I Keep You - The Mobile Brand Crisis tagged “Engagement”

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and... Read more

By Mitch Joel

Utilities:


July 5, 2016 7:24 AM

Does Advertising Even Work Any More? Of Course It Does! tagged “Engagement”

Today, one of my favorite online publications, Digiday, published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is... Read more

By Mitch Joel

Utilities:


June 14, 201611:24 PM

The Art Of Marketing tagged “Engagement”

What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I begun telling the story of a famed YouTuber that few (outside of her growing audience) had ever heard of. Her... Read more

By Mitch Joel

Utilities:


May 19, 201611:43 PM

Facebook Made The Right Move. Regardless Of What Marketers Think. tagged “Engagement”

Brands will have to leave Facebook.  This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist,... Read more

By Mitch Joel

Utilities:


March 29, 2016 7:35 AM

The Magic Space Of Digital Marketing Today tagged “Engagement”

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous... Read more

By Mitch Joel

Utilities:


July 17, 2015 6:21 PM

Digital Videos Is The New 3D tagged “Engagement”

No, don't worry... you don't need glasses or anything like that. For marketers trying to navigate digital marketing in a more effective manner, they are faced with both an opportunity and massive challenge. Yes, advertisers are still producing 30-second spots,... Read more

By Mitch Joel

Utilities:


June 17, 201511:42 PM

Time Spent Is The New Impression tagged “Engagement”

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need... Read more

By Mitch Joel

Utilities:


April 7, 201511:46 PM

Your Content Is Kidding No One tagged “Engagement”

How is your content marketing strategy coming along? There's a thorn in my side. It's a content thorn. It's ruining everything. It's not that there's too much content. It's not that there's so much content in need of advertising, that... Read more

By Mitch Joel

Utilities:


January 14, 201511:07 PM

How To Think About Mobile Advertising tagged “Engagement”

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

Utilities:


December 25, 201411:55 PM

Be Kind To Brands tagged “Engagement”

My holiday wish: be kind to brands. I know what you're thinking. For some, it's a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? No. I would... Read more

By Mitch Joel

Utilities:


August 7, 201411:52 PM

Herding Comments In The Digital Wind tagged “Engagement”

The ability to understand the community and engage in the discourse is hitting an all time low (and high) at the same time. Here's a truth: I truly miss the power of the community in social media. It's not that... Read more

By Mitch Joel

Utilities:


January 15, 201411:39 PM

Reboot: Marketing With Inc. Magazine tagged “Engagement”

WARNING: Self-promotional blog post ahead... I am excited to announce that starting tomorrow, I will be a regular contributor to Inc. Magazine with the launch of my twice-monthly column, Reboot: Marketing. The column will focus on how technology and marketing... Read more

By Mitch Joel

Utilities:


December 10, 201311:51 PM

The Porous Web tagged “Engagement”

Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads)... Read more

By Mitch Joel


1 2 3