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June 5, 201411:57 PM

Frayed Emotions When It Comes To Brands tagged “Edelman”

Are we at the end of brand loyalty? First, let's be clear: I am not talking about loyalty or rewards programs. Those work. They work well. They're going to continue to work. If a consumer is already shopping with you... Read more

By Mitch Joel


July 21, 2009 9:53 PM

Forget The Search Engine. Bring On The Referral Engine tagged “Edelman”

Not a day goes by that someone, somewhere is not Blogging, Tweeting or commenting by the water-cooler about what the next generation of search engines will look like. As every new search engine that comes on the market knows, the... Read more

By Mitch Joel

December 10, 2008 9:59 PM

On The Other Hand, Maybe Your Company Should Not Blog tagged “Edelman”

"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the just-released Forrester Research report, Time To Rethink Your Corporate Blogging Ideas (available for free with registration here), by Josh Bernoff... Read more

By Mitch Joel

August 3, 200811:53 PM

Only The World's Worst Get Into Marketing tagged “Edelman”

Nothing like a little news item from The Onion to make you realize how far we've come as Marketers... and how far we still need to go. The article is called, World's Worst Person Decides To Go Into Marketing. Here... Read more

By Mitch Joel

February 17, 2008 6:36 AM

SPOS #91 - Social Media With Rick Murray From Edelman Digital tagged “Edelman”

Welcome to episode #91 of Six Pixels Of Separation - The Twist Image Podcast. This episode hit me like a ton of bricks. Lots of great conversation points and all sorts of insightful audio comments. Without hesitation, this one could... Read more

By Mitch Joel

February 10, 2008 7:18 AM

SPOS #90 - Web Analytics With Jim Sterne tagged “Edelman”

Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast. I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and... Read more

By Mitch Joel

December 17, 2007 3:57 PM

Whopper Freakout Commercial - The Power Of Testimonials Or Something More? tagged “Edelman”

There's been lots of Web chatter about the viral power of the latest Web video from Burger King. It's called Whopper Freakout Commercial. It's on YouTube and you can view it here: When I first watched the Whopper Freakout Commercial,... Read more

By Mitch Joel