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Digital Channel

November 19, 2017 8:28 AM

Marketing Lessons From The Toxic Avenger With Jeffrey Sass - This Week's Six Pixels Of Separation Podcast tagged “Digital Channel”

Episode #593 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I've known Jeffrey Sass for many years. We've become friends through the digital channels. It started back when I... Read more

By Mitch Joel

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November 19, 2017 5:10 AM

SPOS #593 - Marketing Lessons From The Toxic Avenger With Jeffrey Sass tagged “Digital Channel”

Welcome to episode #593 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #593 - Host: Mitch Joel. I've known Jeffrey Sass for many years. We've become... Read more

By Mitch Joel

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May 30, 201711:14 PM

For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence tagged “Digital Channel”

Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are... Read more

By Mitch Joel

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March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing tagged “Digital Channel”

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

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March 12, 2017 7:10 AM

Douglas Rushkoff Debates Media, Technology And Politics - This Week's Six Pixels Of Separation Podcast tagged “Digital Channel”

Episode #557 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When the state of media, news, broadcasting and digital channels creates more confusion than better solutions, there are few... Read more

By Mitch Joel

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March 12, 2017 5:17 AM

SPOS #557 - Douglas Rushkoff Debates Media, Technology And Politics tagged “Digital Channel”

Welcome to episode #557 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #557 - Host: Mitch Joel. When the state of media, news, broadcasting and digital... Read more

By Mitch Joel

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March 3, 2017 3:27 PM

In Case You Were Wondering, "Digital" Is Not Just A Medium tagged “Digital Channel”

When it comes to marketing, it's all about the idea. That's the fact. Brands, agencies and media companies can go back and forth these days on what it takes to "make it" in marketing today. It feels like a lot... Read more

By Mitch Joel

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February 21, 2017 3:52 PM

Consumer Trust Is Not What You Think It Is These Days tagged “Digital Channel”

What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice. Candidly,... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Digital Channel”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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January 18, 2017 1:30 PM

Be More Human Without Being Too Personal To Build Your Brand tagged “Digital Channel”

There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled... Read more

By Mitch Joel

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January 6, 2017 2:26 PM

Find Your Brand's Content Marketing Groove tagged “Digital Channel”

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

By Mitch Joel

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December 23, 2016 7:09 AM

Happy Holidays tagged “Digital Channel”

Let's start with this: don't be so hard on yourself. I'm talking to myself here (maybe to you as well). There were plenty of things that I didn't get done this past year. Some of it professionally, some of it... Read more

By Mitch Joel

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June 1, 201611:37 PM

Internet Trends 2016 tagged “Digital Channel”

Stop everything. Mary Meeker is back with her Internet Trends for this 2016. Without a doubt, Mary Meeker (a partner at the venture capital company, Kleiner Perkins Caufield & Byers) always delivers the goods on the state of digital. Meeker's area... Read more

By Mitch Joel

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March 29, 2016 7:35 AM

The Magic Space Of Digital Marketing Today tagged “Digital Channel”

Does the term "digital marketing" make any sense, at this point? It's the "digital" part that gets everyone so irritated. The rational thought is: "what advertising isn't digital?" That's fair ball. The "digital" part may be more useless and nebulous... Read more

By Mitch Joel

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March 22, 201611:25 PM

The Digital Economy's Privacy Problem tagged “Digital Channel”

What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create content) and personal (they offer us free email and messaging services, or the ability to purchase products that we may... Read more

By Mitch Joel

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September 3, 201511:02 PM

How The TV Industry Just Hurt Television Advertising tagged “Digital Channel”

What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done with their data, where it's going and how it's being used. It's a big business. It's a huge business. It's... Read more

By Mitch Joel

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June 25, 201511:35 PM

Your Brand Is A Learning Space tagged “Digital Channel”

How much more content does the world really need? Laugh at that line as much as you want, but when I published my first business book, Six Pixels of Separation, back in 2009, I wrote about this newly-formed idea that... Read more

By Mitch Joel

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April 29, 2015 7:36 AM

Home Is Where Your Customers Are tagged “Digital Channel”

"We see social media, primarily, as a paid channel at this point." It's a self-fulfilling prophecy at this point. This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that... Read more

By Mitch Joel

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January 6, 201511:36 PM

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew) tagged “Digital Channel”

The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

By Mitch Joel

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October 22, 201411:30 PM

It's Not My Job Anymore tagged “Digital Channel”

Do brands still need to be convinced about digital marketing? It's done. It's over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional... Read more

By Mitch Joel

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