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Customer Support

April 17, 201711:36 PM

What Makes A Great Brand? tagged “Customer Support”

Not a good brand. Not a successful brand... a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that... Read more

By Mitch Joel

Utilities:


March 20, 2014 4:47 PM

Are Brands Ready For The Instagram Economy? tagged “Customer Support”

When you hear the name Instagram, what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012... Read more

By Mitch Joel


October 2, 201212:52 PM

In The Nick Of Real-Time tagged “Customer Support”

Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take... Read more

By Mitch Joel


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