Search Results
Entries tagged with “

Customer

June 7, 201711:31 PM

The Real Retail Apocalypse (It's Not What You Think) tagged “Customer”

Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot of articles with super-scary headlines (The retail apocalypse has officially descended on America, Is American Retail at a Historic Tipping Point?,... Read more

By Mitch Joel

Utilities:


April 12, 2017 3:18 PM

Be The Brand That You Wish To See In The World tagged “Customer”

Brands have done a wonderful job of stepping in it over the past little while, haven't they? Usual gaffs and poor advertising judgment aside, brands may have crossed a new line when they are physically accosting and having their paid... Read more

By Mitch Joel

Utilities:


March 31, 2017 8:34 PM

The Power Of Limitations tagged “Customer”

Twitter needs to tread very carefully, at this moment in time. It was innocuous enough. At first, Twitter announced that links and added "stuff" would no longer count to their 140 character limitation. This made sense. Often, people would want... Read more

By Mitch Joel

Utilities:


March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing tagged “Customer”

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

Utilities:


March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Customer”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

Utilities:


March 14, 2017 7:21 AM

Scratch That One Little Customer Itch tagged “Customer”

Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in all kinds of trouble. They have sliding revenues and meager growth. They are amping up on their traditional advertising to... Read more

By Mitch Joel

Utilities:


November 30, 2016 4:20 PM

The Mobile Commerce Chicken And Egg Conundrum tagged “Customer”

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer... Read more

By Mitch Joel

Utilities:


November 2, 201611:48 PM

Gross Hacker Marketing tagged “Customer”

Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more

By Mitch Joel

Utilities:


June 22, 201611:33 PM

Algorhythms For Marketing Transformation tagged “Customer”

The real world teaches you real lessons. I've been on the road working, nurturing, tweaking and developing a brand new presentation that I've titled, Algorhythm - The Pulse of Creativity, Data And The Future of Brands. Here's how I have been... Read more

By Mitch Joel

Utilities:


December 25, 201411:55 PM

Be Kind To Brands tagged “Customer”

My holiday wish: be kind to brands. I know what you're thinking. For some, it's a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? No. I would... Read more

By Mitch Joel

Utilities:


July 29, 201411:32 PM

The Only Consumer That Matters tagged “Customer”

Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you have that kind of access to other speakers, business leaders and authors, it would be silly not to take advantage... Read more

By Mitch Joel

Utilities:


July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go! tagged “Customer”

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

Utilities:


June 13, 2012 3:47 PM

The Social Contract Of Social Media tagged “Customer”

Once we get enough people liking, friending, following and plus-ing us, we can start pushing product. No matter where you turn, this seems to be the social media endgame: sell them more stuff. The trick with selling more stuff in... Read more

By Mitch Joel


June 4, 2012 4:37 PM

The New Retail Experience tagged “Customer”

How do you want to shop? There was an old retail paradigm (that still rings true): get them to the store. It's the last mile. This is where the transaction happens. E-commerce - as we have known it to date... Read more

By Mitch Joel


December 7, 2011 9:11 PM

Hurts So Good tagged “Customer”

What do you do when a brand is so good no matter how bad it treats their customers? While on vacation, I frequent a particular restaurant. It's a basic health food restaurant (salads, smoothies, sandwiches, etc...) and everything is fresh... Read more

By Mitch Joel


October 25, 2011 8:50 AM

The Customer Is (Not) Always Right tagged “Customer”

There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more

By Mitch Joel


November 28, 2010 2:24 PM

When The Definitions Are Wrong tagged “Customer”

One of the biggest disruptions you may have noticed since the pervasiveness of Social Media is our definition of things. You can sit back and say that the world has not changed all that much in the past two decades,... Read more

By Mitch Joel


January 12, 2010 2:42 PM

The #1 Problem Most Brands Have tagged “Customer”

It's not about profit. It's not about customer service. It's not about inventory. It's about consistency. Ask the best restaurants in the world and, hands down, they'll all say that their success is primarily based on how consistent they are... Read more

By Mitch Joel


December 12, 2009 8:25 PM

The Problem With Free tagged “Customer”

If you got everything for free, do you think you think you would feel the same way about it as if you had paid for it? Here's a personal anecdote: for close to 15 years I was a freelance journalist... Read more

By Mitch Joel


July 31, 2009 9:08 PM

How Big Business Is On Twitter Without Being "On Twitter" tagged “Customer”

In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they are on Twitter, but not participating. What, exactly, are they doing if they're on Twitter but don't have an account,... Read more

By Mitch Joel


1 2