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Creativity

November 22, 2017 8:05 AM

You Can't Always Blame The Business Model When It Comes To Marketing tagged “Creativity”

"Stop crying and get to work on changing your business model!" When I started off in the agency world (early 2000s), this is how I used to think. This line of thinking was to my professional advantage and opportunity, as... Read more

By Mitch Joel

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November 13, 2017 8:37 AM

Twitter's Expansion, Driverless Cars And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Creativity”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the... Read more

By Mitch Joel

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October 28, 2017 5:21 AM

Six Links Worthy Of Your Attention #383 tagged “Creativity”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks,... Read more

By Mitch Joel

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October 21, 2017 5:02 AM

Six Links Worthy Of Your Attention #382 tagged “Creativity”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks,... Read more

By Mitch Joel

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October 20, 2017 8:06 AM

If Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies? tagged “Creativity”

The death rattle for marketing agencies has been heard for the past few years. Word has it that the once cool, hip and innovative hubs of creativity for brands are being pushed aside, because the large auditing and accounting firms... Read more

By Mitch Joel

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October 7, 2017 5:19 AM

Six Links Worthy Of Your Attention #380 tagged “Creativity”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks,... Read more

By Mitch Joel

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July 24, 201711:22 PM

Toto's Shem Von Schroeck On This Month's Groove - The No Treble Podcast tagged “Creativity”

Shem Von Schroeck from Toto is this month's conversation on Groove - The No Treble Podcast. You can listen the new episode right here: Groove - The No Treble Podcast - Episode #31 - Shem Von Schroeck. Who is Shem... Read more

By Mitch Joel

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June 6, 2017 6:18 PM

In Defense Of Being Deeply Offended tagged “Creativity”

It's happening a lot. It's happening a lot more than it should. It's an angrier world out there. Back in the sixties (I wasn't alive) the general protest of democratic populations (and those that were repressed) came from music and... Read more

By Mitch Joel

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June 2, 201711:14 PM

Snoop Dogg's Robert "Bubby" Lewis - This Month's Groove - The No Treble Podcast tagged “Creativity”

Episode #30 of Groove - The No Treble Podcast is now live and ready for you to listen to. Some musicians struggle while trying to blend creativity and the electric bass. Robert "Bubby" Lewis is not one of those people.... Read more

By Mitch Joel

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June 1, 201711:50 PM

How Does The "New Generation" Experience Brands? tagged “Creativity”

TL;DR: they see a brand message. If it resonates, it worked. If it doesn't resonate, it didn't work. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through... Read more

By Mitch Joel

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April 13, 201711:55 AM

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column tagged “Creativity”

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used... Read more

By Mitch Joel

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April 12, 2017 3:18 PM

Be The Brand That You Wish To See In The World tagged “Creativity”

Brands have done a wonderful job of stepping in it over the past little while, haven't they? Usual gaffs and poor advertising judgment aside, brands may have crossed a new line when they are physically accosting and having their paid... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Creativity”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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March 7, 2017 3:44 PM

Is Technology An Addiction, A Crutch Or Normal For Who We Are? tagged “Creativity”

I'm addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.  Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices... Read more

By Mitch Joel

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March 3, 2017 3:27 PM

In Case You Were Wondering, "Digital" Is Not Just A Medium tagged “Creativity”

When it comes to marketing, it's all about the idea. That's the fact. Brands, agencies and media companies can go back and forth these days on what it takes to "make it" in marketing today. It feels like a lot... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Creativity”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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February 17, 2017 3:23 PM

The Data Is Watching You tagged “Creativity”

Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? I believe in the power of micro-transactions (a phrase that I either created after spending time with Google's... Read more

By Mitch Joel

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February 15, 2017 9:47 PM

Don't Throw Good Brand Money After Bad tagged “Creativity”

This article could also be called, "who says you can't go home?" I was in Orlando this morning, presenting to the Retail Industry Leaders Association. I grabbed a coffee with an old friend, who is now running marketing for a major... Read more

By Mitch Joel

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February 1, 2017 4:34 PM

The Frightening Ramifications Of High-Frequency Advertising tagged “Creativity”

If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising will be automated, it is a question of "when." Whether we like it or not.... Read more

By Mitch Joel

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January 31, 2017 5:09 PM

The Easiest Way To Navigate This Media Minefield tagged “Creativity”

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? How partisan are... Read more

By Mitch Joel

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