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Content Platform

March 23, 201711:12 PM

The Way That Content Is Changing Is Not Good For (Most) Brands tagged “Content Platform”

Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. Selfishly, it would be... Read more

By Mitch Joel


February 2, 2017 2:03 PM

Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow). tagged “Content Platform”

What makes a piece of content a television show, a movie, a YouTube clip? It's not a new discourse. It's something that many (including little old moi) have discussed, dissected and drafted articles about (for years). The thought is simply... Read more

By Mitch Joel


September 10, 2010 7:45 PM

The Internet Is Your Media Lab tagged “Content Platform”

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more

By Mitch Joel