Search Results
Entries tagged with “

Content Marketing

May 21, 2017 7:05 AM

Thinking Content Marketing With Jay Acunzo - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #567 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. This young man has lead an fascinating career, and he's just getting started. Jay Acunzo was head of content at... Read more

By Mitch Joel

Utilities:


May 21, 2017 5:17 AM

SPOS #567 - Thinking Content Marketing With Jay Acunzo tagged “Content Marketing”

Welcome to episode #567 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #567 - Host: Mitch Joel. This young man has lead an fascinating career, and... Read more

By Mitch Joel

Utilities:


April 19, 201711:40 PM

The Pending Influencer Marketing Bubble tagged “Content Marketing”

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. The industry will only grow by 3.7% with total advertising revenue... Read more

By Mitch Joel

Utilities:


April 17, 201711:36 PM

What Makes A Great Brand? tagged “Content Marketing”

Not a good brand. Not a successful brand... a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that... Read more

By Mitch Joel

Utilities:


April 13, 201711:55 AM

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column tagged “Content Marketing”

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used... Read more

By Mitch Joel

Utilities:


April 5, 201711:46 PM

Why I Started Subscribing To The New York Times (It's Not What You Think) tagged “Content Marketing”

This week I started my digital subscription to The New York Times. It's not what you think. I did not subscribe because the publication is aligned with my political views. I did not subscribe because I wanted to support the... Read more

By Mitch Joel

Utilities:


March 29, 2017 4:45 PM

Content Is Hard... What's Your Brand To Do? tagged “Content Marketing”

That's one simple, but very real statement, isn't it? Maybe there was something in the water at Social Media Marketing World. Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of... Read more

By Mitch Joel

Utilities:


March 23, 201711:12 PM

The Way That Content Is Changing Is Not Good For (Most) Brands tagged “Content Marketing”

Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. Selfishly, it would be... Read more

By Mitch Joel

Utilities:


March 22, 2017 4:40 PM

What They're Not Telling Us About Native Advertising's Explosive Growth tagged “Content Marketing”

Native advertising is big business... and it's growing. That's the raw news and data from the good people at eMarketer yesterday. The news item was titled, eMarketer Unveils Estimates for Native Ad Spending, and it was based on their latest report.... Read more

By Mitch Joel

Utilities:


March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Content Marketing”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

Utilities:


March 16, 2017 7:25 AM

Let Twitter Tweet (And Be) tagged “Content Marketing”

Forget what you think that you know about the business world for a moment. If I pulled you aside and told you that I had built a social media application that allowed people to share simple text message (140 characters... Read more

By Mitch Joel

Utilities:


March 10, 2017 9:03 PM

The Hot Mess Dumpster Fire That Is Corporate Content tagged “Content Marketing”

How many brands are creating content that you just can't wait for?  Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've... Read more

By Mitch Joel

Utilities:


March 7, 2017 3:44 PM

Is Technology An Addiction, A Crutch Or Normal For Who We Are? tagged “Content Marketing”

I'm addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.  Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices... Read more

By Mitch Joel

Utilities:


March 5, 2017 7:07 AM

They Ask And You Answer With Marcus Sheridan - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #556 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He has one of the most profoundly powerful stories about how to grow a complex (and regional) business using... Read more

By Mitch Joel

Utilities:


March 5, 2017 5:32 AM

SPOS #556 - They Ask And You Answer With Marcus Sheridan tagged “Content Marketing”

Welcome to episode #556 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #556 - Host: Mitch Joel. He has one of the most profoundly powerful stories... Read more

By Mitch Joel

Utilities:


March 1, 2017 4:31 PM

Content Marketing As A Profit Center tagged “Content Marketing”

Content marketing... be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.... Read more

By Mitch Joel

Utilities:


February 28, 2017 9:35 PM

The Billion Hour YouTube Rabbit Hole (And It's Growing) tagged “Content Marketing”

It can often be a sad state of affairs. I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. Best plaid plans, and all. It's inevitable that I... Read more

By Mitch Joel

Utilities:


February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Content Marketing”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

Utilities:


February 9, 2017 6:39 PM

Pump And Dump Does Not Generate Great Content tagged “Content Marketing”

"Let's share everything. There's lots of good stuff here. Did you catch that?" Put aside the issue of narcissism (and, this is both brand and personal brand narcissism). With the persistence of live video and push to real-time marketing, there's... Read more

By Mitch Joel

Utilities:


February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Content Marketing”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

Utilities:


1 2 3 4 5 6 7 8 9 10 11 12