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Content Marketing

September 24, 2017 8:17 AM

Killing Marketing With Robert Rose - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #585 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. This conversation should have happened years ago. When I think about content marketing, I think about Robert Rose (and... Read more

By Mitch Joel

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September 24, 2017 5:42 AM

SPOS #585 - Killing Marketing With Robert Rose tagged “Content Marketing”

Welcome to episode #585 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. This conversation should have happened years ago. When I think... Read more

By Mitch Joel

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September 23, 2017 5:25 AM

Six Links Worthy Of Your Attention #378 tagged “Content Marketing”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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September 7, 2017 9:58 PM

Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column tagged “Content Marketing”

Hey, Siri... let's not mess up these voice assistant ads, ok? One of the short-term technology innovations that will cause a lots of disruption in advertising is the move from fingers, mice, keypads, clicking and more to voice commands. We've... Read more

By Mitch Joel

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August 16, 201711:38 PM

How Do You Get Paid To Speak? tagged “Content Marketing”

It's a question I get asked multiple times a week: How do you get paid to speak? It's like anything else. The journey is not linear (for those familiar with my second business book, CTRL ALT Delete, it's a very... Read more

By Mitch Joel

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June 1, 201711:50 PM

How Does The "New Generation" Experience Brands? tagged “Content Marketing”

TL;DR: they see a brand message. If it resonates, it worked. If it doesn't resonate, it didn't work. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through... Read more

By Mitch Joel

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May 31, 2017 3:11 PM

7 Steps To A Better Interview tagged “Content Marketing”

Candidly, there's a lot more than seven, but its a start. I can't tell you how many interviews I've been involved with since the mid-eighties, but it has got to be in the thousands. This is not meant to brag.... Read more

By Mitch Joel

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May 30, 201711:14 PM

For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence tagged “Content Marketing”

Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are... Read more

By Mitch Joel

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May 21, 2017 7:05 AM

Thinking Content Marketing With Jay Acunzo - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #567 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. This young man has lead an fascinating career, and he's just getting started. Jay Acunzo was head of content at... Read more

By Mitch Joel

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May 21, 2017 5:17 AM

SPOS #567 - Thinking Content Marketing With Jay Acunzo tagged “Content Marketing”

Welcome to episode #567 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #567 - Host: Mitch Joel. This young man has lead an fascinating career, and... Read more

By Mitch Joel

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April 19, 201711:40 PM

The Pending Influencer Marketing Bubble tagged “Content Marketing”

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. The industry will only grow by 3.7% with total advertising revenue... Read more

By Mitch Joel

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April 17, 201711:36 PM

What Makes A Great Brand? tagged “Content Marketing”

Not a good brand. Not a successful brand... a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that... Read more

By Mitch Joel

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April 13, 201711:55 AM

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column tagged “Content Marketing”

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used... Read more

By Mitch Joel

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April 5, 201711:46 PM

Why I Started Subscribing To The New York Times (It's Not What You Think) tagged “Content Marketing”

This week I started my digital subscription to The New York Times. It's not what you think. I did not subscribe because the publication is aligned with my political views. I did not subscribe because I wanted to support the... Read more

By Mitch Joel

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March 29, 2017 4:45 PM

Content Is Hard... What's Your Brand To Do? tagged “Content Marketing”

That's one simple, but very real statement, isn't it? Maybe there was something in the water at Social Media Marketing World. Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of... Read more

By Mitch Joel

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March 23, 201711:12 PM

The Way That Content Is Changing Is Not Good For (Most) Brands tagged “Content Marketing”

Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. Selfishly, it would be... Read more

By Mitch Joel

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March 22, 2017 4:40 PM

What They're Not Telling Us About Native Advertising's Explosive Growth tagged “Content Marketing”

Native advertising is big business... and it's growing. That's the raw news and data from the good people at eMarketer yesterday. The news item was titled, eMarketer Unveils Estimates for Native Ad Spending, and it was based on their latest report.... Read more

By Mitch Joel

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March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care) tagged “Content Marketing”

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

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March 16, 2017 7:25 AM

Let Twitter Tweet (And Be) tagged “Content Marketing”

Forget what you think that you know about the business world for a moment. If I pulled you aside and told you that I had built a social media application that allowed people to share simple text message (140 characters... Read more

By Mitch Joel

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March 10, 2017 9:03 PM

The Hot Mess Dumpster Fire That Is Corporate Content tagged “Content Marketing”

How many brands are creating content that you just can't wait for?  Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've... Read more

By Mitch Joel

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