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Content Marketing

January 15, 2018 8:10 AM

Facebook Made Some Big Changes And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Content Marketing”

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the... Read more

By Mitch Joel

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December 31, 2017 7:09 AM

Better Brand Stories With Mark Evans - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #599 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. There is a real struggle in business today. Regardless of how far brands have travelled, when it comes to... Read more

By Mitch Joel

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December 31, 2017 5:05 AM

SPOS #599 - Better Brand Stories With Mark Evans tagged “Content Marketing”

Welcome to episode #599 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #599 - Host: Mitch Joel. There is a real struggle in business today. Regardless... Read more

By Mitch Joel

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December 14, 2017 8:46 AM

Content Marketing 2018 - The Next Chapter tagged “Content Marketing”

What is the future of the content marketing industry? As the saying goes, "change is the only constant" and that applies just fine when it comes to understanding the future of the content marketing industry. One of the people who... Read more

By Mitch Joel

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December 12, 201711:02 PM

Do We Blame The Algorithms When Advertising Goes Wrong? tagged “Content Marketing”

When things go wrong in advertising, it looks like brands are throwing the algorithms under the bus. And you thought it was just the agencies who took the brunt of the damage when mistakes are made? It is not. Look... Read more

By Mitch Joel

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November 16, 2017 7:37 AM

How Did We Do In Content Marketing For 2017? tagged “Content Marketing”

Can you believe that 2017 is almost done? Your content feed is about to inundated with the classic (and link-bait friendly) end of year feed of "what happened in 2017?" and "what's going to happen in 2018?" The real question... Read more

By Mitch Joel

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November 9, 201710:57 PM

Can't Facebook Kill Twitter? tagged “Content Marketing”

Twitter does one thing right that Facebook isn't doing. No, it's not the 140 characters (or 280 characters now). No, it's definitely not how Twitter handle trolls and harassment. It's the real-time and live events. It's the "now." Or, more... Read more

By Mitch Joel

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October 31, 2017 8:26 AM

Is Amazon The Creepiest Company In The World? tagged “Content Marketing”

Today we celebrate ghosts, ghouls, goblins, witches, monsters and... Amazon? Happy Halloween! Get ready to sugar overdose on mini Snickers bars! In anticipation of this year's Halloween festivities, I am always regaled with tales of how prepping for Halloween has... Read more

By Mitch Joel

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October 12, 201710:35 AM

Business Leaders Really Can Make A Difference tagged “Content Marketing”

I need your help... and my timeline is tight.  In just 3 days (this coming Saturday) I will participate in Light The Night Walk to benefit the Leukemia and Lymphoma Society of Canada. This has been a tradition since October... Read more

By Mitch Joel

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September 29, 2017 3:59 PM

Lessons From 14 Years With Six Pixels Of Separation tagged “Content Marketing”

Today almost got away from me. I looked at my day's meetings and realized that today - September 29th, 2017 - marks the 14th anniversary of this space, Six Pixels Of Separation. It's the kind of "celebration" that brings out... Read more

By Mitch Joel

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September 24, 2017 8:17 AM

Killing Marketing With Robert Rose - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #585 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. This conversation should have happened years ago. When I think about content marketing, I think about Robert Rose (and... Read more

By Mitch Joel

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September 24, 2017 5:42 AM

SPOS #585 - Killing Marketing With Robert Rose tagged “Content Marketing”

Welcome to episode #585 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. This conversation should have happened years ago. When I think... Read more

By Mitch Joel

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September 23, 2017 5:25 AM

Six Links Worthy Of Your Attention #378 tagged “Content Marketing”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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September 7, 2017 9:58 PM

Open Letter To The Advertising Industry: Let's Not Mess Up Ads For Voice - Strategy Column tagged “Content Marketing”

Hey, Siri... let's not mess up these voice assistant ads, ok? One of the short-term technology innovations that will cause a lots of disruption in advertising is the move from fingers, mice, keypads, clicking and more to voice commands. We've... Read more

By Mitch Joel

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August 16, 201711:38 PM

How Do You Get Paid To Speak? tagged “Content Marketing”

It's a question I get asked multiple times a week: How do you get paid to speak? It's like anything else. The journey is not linear (for those familiar with my second business book, CTRL ALT Delete, it's a very... Read more

By Mitch Joel

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June 1, 201711:50 PM

How Does The "New Generation" Experience Brands? tagged “Content Marketing”

TL;DR: they see a brand message. If it resonates, it worked. If it doesn't resonate, it didn't work. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through... Read more

By Mitch Joel

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May 31, 2017 3:11 PM

7 Steps To A Better Interview tagged “Content Marketing”

Candidly, there's a lot more than seven, but its a start. I can't tell you how many interviews I've been involved with since the mid-eighties, but it has got to be in the thousands. This is not meant to brag.... Read more

By Mitch Joel

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May 30, 201711:14 PM

For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence tagged “Content Marketing”

Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are... Read more

By Mitch Joel

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May 21, 2017 7:05 AM

Thinking Content Marketing With Jay Acunzo - This Week's Six Pixels Of Separation Podcast tagged “Content Marketing”

Episode #567 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. This young man has lead an fascinating career, and he's just getting started. Jay Acunzo was head of content at... Read more

By Mitch Joel

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May 21, 2017 5:17 AM

SPOS #567 - Thinking Content Marketing With Jay Acunzo tagged “Content Marketing”

Welcome to episode #567 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #567 - Host: Mitch Joel. This young man has lead an fascinating career, and... Read more

By Mitch Joel

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