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Content Legacy

March 23, 201711:12 PM

The Way That Content Is Changing Is Not Good For (Most) Brands tagged “Content Legacy”

Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. Selfishly, it would be... Read more

By Mitch Joel


August 1, 2012 9:18 PM

...And You Will Know Us By The Trail Of Content tagged “Content Legacy”

What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all... Read more

By Mitch Joel