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Consumer Experience

May 30, 201711:14 PM

For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence tagged “Consumer Experience”

Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are... Read more

By Mitch Joel

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April 17, 201711:36 PM

What Makes A Great Brand? tagged “Consumer Experience”

Not a good brand. Not a successful brand... a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that... Read more

By Mitch Joel

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April 14, 201711:48 PM

Fidget Marketing For A World That Won't Stop Moving tagged “Consumer Experience”

How should brands connect to consumers who just can't stop moving? Social psychology and marketing professor, Adam Alter, has a new book out. It's called, Irresistible - The Rise of Addictive Technology and the Business of Keeping Us Hooked (you can... Read more

By Mitch Joel

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March 22, 2017 4:40 PM

What They're Not Telling Us About Native Advertising's Explosive Growth tagged “Consumer Experience”

Native advertising is big business... and it's growing. That's the raw news and data from the good people at eMarketer yesterday. The news item was titled, eMarketer Unveils Estimates for Native Ad Spending, and it was based on their latest report.... Read more

By Mitch Joel

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March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Consumer Experience”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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February 23, 2017 5:24 PM

What Humans Want Vs. The Chatbot Struggle tagged “Consumer Experience”

Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" tumbling out of their mouths. There is no doubt that building automated tools for... Read more

By Mitch Joel

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January 25, 2017 2:33 PM

Digitize The Physical To Win At Business tagged “Consumer Experience”

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

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January 10, 2017 8:31 AM

The Interoperability Of Things (And Brands) tagged “Consumer Experience”

What makes a product or service really work? For years, you could only text message someone who was on the same carrier. For years, there were MP3 players that required a whole bunch of hardware and multiple software solutions to... Read more

By Mitch Joel

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December 26, 2016 2:22 PM

The Persistence Of Brands tagged “Consumer Experience”

"Nobody wants to be branded anymore," said Aaron Levine, head designer for Abercrombie & Fitch. Well, if that line from the Wall Street Journal's article, Crocodiles (and Polo Ponies) Go Missing as Scalpel-Wielding Consumers Revolt, doesn't make your marketing brain stand... Read more

By Mitch Joel

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May 12, 2015 7:23 AM

You Have To Commit To Marketing tagged “Consumer Experience”

It's easy to say that something isn't working. We hear it all of the time (or, at least I do). I can be in a boardroom or just off to the side of the stage at an event, and someone... Read more

By Mitch Joel

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December 30, 201411:47 PM

Facebook Doesn't Get Small Data Right (And You're Worried About Big Data?) tagged “Consumer Experience”

There was a lot of grumpy folks complaining about Facebook (again) lately. I can understand why some folks might be upset. Someone in their family passed away or a pet got lost this past year, and suddenly this image is... Read more

By Mitch Joel

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September 15, 201411:46 PM

Don't Make Me Hate You tagged “Consumer Experience”

Marketers often think they're being smart. Most of the time, we're being very stupid. When you visit your big box electronics retailer, it's hard to make headway on which TV to buy. Over the years, television manufacturers have - somewhat... Read more

By Mitch Joel

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April 29, 201410:52 PM

Is Bethany Mota The Future Of The NewFronts? tagged “Consumer Experience”

Maybe we'll just stop calling them 30 second spots in the future? What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to... Read more

By Mitch Joel

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March 5, 201411:13 PM

There's No Patience In Business tagged “Consumer Experience”

Don't slow down. Don't stop. There is a massive chasm that still exists between the world of business and the expectations of the consumer. Ultimately, when it comes to the retail experience, I believe there are two types of consumers:... Read more

By Mitch Joel


February 13, 2014 8:51 AM

The Failed State Of Branding tagged “Consumer Experience”

How well do you think brands are doing? Brands are going to have to face the music. It's a ruse that has (probably) been going on longer than anyone cares to admit, but it's something that has showed itself -... Read more

By Mitch Joel


July 23, 201311:56 AM

Please Track Us tagged “Consumer Experience”

Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They're monitoring you for many reasons. Some are doing it to better understand if what they're creating works, in terms of... Read more

By Mitch Joel


April 11, 2013 8:29 PM

It's The Little Things tagged “Consumer Experience”

You sometimes pick up a gem of an idea... and the mind begins to wander (and wonder). At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some... Read more

By Mitch Joel


February 19, 2013 9:06 PM

A Brand Of People tagged “Consumer Experience”

It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of... Read more

By Mitch Joel


December 14, 201210:49 AM

The New Digital Minimalism tagged “Consumer Experience”

How much of what are you putting online? I was interested in a mobile app. I went to their website. There was not a lot of information. It featured two actions: Download the app. Watch a short video demo. Nothing... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky... tagged “Consumer Experience”

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


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