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Consumer Advocate

September 9, 2014 8:52 PM

Be An Advocate For Your Consumer tagged “Consumer Advocate”

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel


December 4, 2012 8:31 AM

Don't Make Me Lie tagged “Consumer Advocate”

The only thing I hate more than people who lie is when I'm being forced to lie to others. Don't make me lie. This was my conversation with a recent border crossing guard at the airport: Guard: What is the... Read more

By Mitch Joel

September 14, 2012 7:57 PM

Another Kind Of Advertising Agency tagged “Consumer Advocate”

Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins? This is the commonly held perception. I didn't get into the marketing industry to make consumers feel "less than" unless... Read more

By Mitch Joel

August 17, 2012 1:38 PM

What Seth Said tagged “Consumer Advocate”

I'm not a marketing apologist. For everything that marketing can be, it isn't. The truth as to why I am proud to consider myself a marketer is because of what the profession (and the industry) can be. Just this past... Read more

By Mitch Joel