Search Results
Entries tagged with “

Consultant

October 20, 2017 8:06 AM

If Consultancies Are The Future Of Marketing, Why Are They Just Buying Agencies? tagged “Consultant”

The death rattle for marketing agencies has been heard for the past few years. Word has it that the once cool, hip and innovative hubs of creativity for brands are being pushed aside, because the large auditing and accounting firms... Read more

By Mitch Joel

Utilities:


March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Consultant”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

Utilities:


February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Consultant”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

Utilities:


December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Consultant”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

Utilities:


April 19, 201611:17 PM

The Big Buzz At Social Media Marketing World tagged “Consultant”

There's only one thing left for those in social media marketing to talk about. It was a busy two days in San Diego, as Social Media Examiner's Social Media Marketing World came to a close tonight. Podcasting? Blogs? Twitter? YouTube? Facebook?... Read more

By Mitch Joel

Utilities:


July 16, 201511:25 PM

Disruption, Disruption Everywhere tagged “Consultant”

What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to answer (in seven minutes!) on stage at their event this week (it runs from July 15 - 18, 2015). With... Read more

By Mitch Joel

Utilities:


July 11, 2012 1:55 PM

Want To Get Rich? Quit Your Day Job tagged “Consultant”

"Don't quit your day job." How often have you heard that line when you did any kind of public performance? What about the blank stares that come when you propose a business idea to people? Rejection is a hard thing... Read more

By Mitch Joel


August 24, 2010 8:56 PM

You Are Not Seth Godin tagged “Consultant”

Industries that sell products which can be digitized are grappling with everything from revenue to new business models and the book publishing industry is no exception to this rule. News broke over the weekend that famed Marketing thinker/doer and best-selling... Read more

By Mitch Joel


December 7, 200911:11 PM

Social Media Snake Oil And The Elusive ROI tagged “Consultant”

Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value. Most modern marketing agencies have to come... Read more

By Mitch Joel


July 9, 200910:45 PM

The Ultimate Question For Digital Marketers tagged “Consultant”

Here's the thing about Digital Marketing, New Media and Social Media: if you're only in it for yourself, not much great stuff can happen. On a personal note, I've been hearing a lot of backchannel comments about people questioning why... Read more

By Mitch Joel


1