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Common Sense

September 28, 2011 4:32 PM

It's Not Marketing tagged “Common Sense”

Confession time. A few months ago I found myself on a long flight with nothing to watch. I had already seen the many Hollywood blockbusters along with the documentaries and news specials that were being shown on-board. In a moment... Read more

By Mitch Joel

February 20, 2008 9:35 PM

Common Sense Is Not So Common... Especially When It Comes To Advertising tagged “Common Sense”

According to Wikiquote, the saying, "common sense is not so common" is attributed to the French Writer and Philosopher, François-Marie Arouet (also known as Voltaire). I find myself thinking about that quote a lot lately. I also catch myself picking... Read more

By Mitch Joel