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Ceo

March 29, 2017 4:45 PM

Content Is Hard... What's Your Brand To Do? tagged “Ceo”

That's one simple, but very real statement, isn't it? Maybe there was something in the water at Social Media Marketing World. Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of... Read more

By Mitch Joel

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February 16, 2017 9:46 PM

Is The Chief Marketing Officer A Company's Weakest Link? tagged “Ceo”

Marketing has become a much more important corporate function. There is no denying that. We live in a world where ad spending will reach close to $500 billion in 2017. Digital advertising had $17.6 billion in investment from US companies... Read more

By Mitch Joel

Utilities:


December 29, 2016 1:51 PM

If Your Agency Is Not Consulting, Then What Is It Doing? tagged “Ceo”

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is... Read more

By Mitch Joel

Utilities:


November 23, 2016 5:14 PM

The Thing About Disruption tagged “Ceo”

How good is your brand when it comes to disruption? For my money, disruption is the current big bad wolf of business today. It's everywhere. B2B, B2B, small, medium and large enterprises. Everyone is feeling the huffing, puffing and heavy... Read more

By Mitch Joel

Utilities:


June 18, 201411:28 PM

Time For Digital Transformation tagged “Ceo”

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

Utilities:


April 17, 2014 6:17 PM

The End Of Liking A Brand In A Move Towards Anti-Social Media tagged “Ceo”

Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York Times article, When 'Liking' a Brand Online Voids the Right to Sue. What may seem like legal side-stepping to avoid... Read more

By Mitch Joel

Utilities:


September 9, 2013 6:08 PM

What Keeps The Chief Marketing Officer Awake At Night? - Part 1 tagged “Ceo”

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered to be one of the most interesting and creative positions within the corporate environment, has now become one of the... Read more

By Mitch Joel


November 21, 201210:42 PM

In The Trust Economy, Marketers Are Bankrupt tagged “Ceo”

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more

By Mitch Joel


July 12, 201211:49 AM

Grow Your Company Or Be Active On Social Media? tagged “Ceo”

Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like tweeting, creating videos on YouTube, updating a Facebook profile or taking part in LinkedIn, it may well be high time... Read more

By Mitch Joel


July 10, 2010 1:30 PM

Six Links Worthy Of Your Attention tagged “Ceo”

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

By Mitch Joel


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