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Business Model

June 7, 201711:31 PM

The Real Retail Apocalypse (It's Not What You Think) tagged “Business Model”

Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot of articles with super-scary headlines (The retail apocalypse has officially descended on America, Is American Retail at a Historic Tipping Point?,... Read more

By Mitch Joel

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June 1, 201711:50 PM

How Does The "New Generation" Experience Brands? tagged “Business Model”

TL;DR: they see a brand message. If it resonates, it worked. If it doesn't resonate, it didn't work. Maybe that's an over-simplification, but it feels true. Does this "new generation" of consumer not see the billboards as they cross through... Read more

By Mitch Joel

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May 30, 201711:14 PM

For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence tagged “Business Model”

Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are... Read more

By Mitch Joel

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April 19, 201711:40 PM

The Pending Influencer Marketing Bubble tagged “Business Model”

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. The industry will only grow by 3.7% with total advertising revenue... Read more

By Mitch Joel

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April 12, 2017 3:18 PM

Be The Brand That You Wish To See In The World tagged “Business Model”

Brands have done a wonderful job of stepping in it over the past little while, haven't they? Usual gaffs and poor advertising judgment aside, brands may have crossed a new line when they are physically accosting and having their paid... Read more

By Mitch Joel

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April 11, 2017 8:04 AM

Transform Your Digital Marketing - Live (And Free) In Montreal This Wednesday tagged “Business Model”

I will be speaking live in Montreal this coming Wednesday... and it's free. I am often asked when I will be speaking live in Montreal. Candidly, it does not happen often. And, when it does, it's usually a private corporate... Read more

By Mitch Joel

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April 7, 201710:34 PM

The Amazon That You Don't See (That Google And Facebook Are Watching) tagged “Business Model”

Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future Of Media? From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick... Read more

By Mitch Joel

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April 6, 201711:45 PM

When Will Instagram Wake Up To Business (Or Should It)? tagged “Business Model”

With apologies to my friends at Shopify, is Instagram the best place to sell stuff online? Building a website is hard. Building a mobile app is harder. Making your business work across both screens is even more complex. It's not... Read more

By Mitch Joel

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April 5, 201711:46 PM

Why I Started Subscribing To The New York Times (It's Not What You Think) tagged “Business Model”

This week I started my digital subscription to The New York Times. It's not what you think. I did not subscribe because the publication is aligned with my political views. I did not subscribe because I wanted to support the... Read more

By Mitch Joel

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March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation" tagged “Business Model”

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column tagged “Business Model”

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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February 22, 2017 4:36 PM

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today? tagged “Business Model”

Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image, now it's called Mirum) in 2000. We had a clear objective: we wanted to create the... Read more

By Mitch Joel

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February 10, 201711:07 AM

Don't Confuse Growth For Relevance tagged “Business Model”

Just because something does not post Wall Street growth, it does not mean that it is dying or no longer relevant. This may seem obvious, but it doesn't look so obvious if you study the current marketplace and business climate.... Read more

By Mitch Joel

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February 7, 2017 4:09 PM

A Lesson From Facebook That Every Brand Should Learn tagged “Business Model”

How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually: "If we don't disrupt ourselves, someone else will. We have a top-down approach to innovation that comes from our CEO's... Read more

By Mitch Joel

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January 27, 201710:27 AM

Global Perspective, Different Perspectives And Many Opportunities tagged “Business Model”

How much do you really know about China? How much do you really know about Alibaba? Here's a thought: You don't have to do business in China to appreciate, understand and capitalize on what is going on there (even if... Read more

By Mitch Joel

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January 20, 2017 3:56 PM

The Pride And Prejudice Of Shopify tagged “Business Model”

This is a true story... Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college... Read more

By Mitch Joel

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January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Business Model”

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

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January 5, 2017 2:10 PM

The Medium Is/Is Not The Message tagged “Business Model”

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

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December 16, 2016 3:42 PM

Every Piece Of Your Attention Is Being Monetized tagged “Business Model”

Advertising is a data-driven beast with big money underneath it.  Advertising is nearly half-a-trillion dollar business (you may want to read: The End Of Advertising (Easy There)). This doesn't include ancillary businesses and/or the entire marketing technology industry (this is... Read more

By Mitch Joel

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December 13, 201611:00 PM

Working In A More Connected Space tagged “Business Model”

There is an irony happening in the modern workplace. Many claim that they no longer need the office and the business infrastructure of yesteryear to get things done. Connectivity has changed everything. All of us can work from from anywhere.... Read more

By Mitch Joel

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