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Entries tagged with “
Business Insider
”May 15, 2017 8:23 AM
How Does Snapchat Stay Relevant? Do You Trust YouTube? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Business Insider”
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more
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February 17, 2017 3:23 PM
The Data Is Watching You tagged “Business Insider”
Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? I believe in the power of micro-transactions (a phrase that I either created after spending time with Google's... Read more
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February 1, 2017 4:34 PM
The Frightening Ramifications Of High-Frequency Advertising tagged “Business Insider”
If you think that creativity will be safe from the automation of everything, you are wrong. It's not a question of "if" creativity and advertising will be automated, it is a question of "when." Whether we like it or not.... Read more
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January 24, 201711:39 PM
Connect The Dots Marketing tagged “Business Insider”
Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more
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January 19, 2017 4:30 PM
Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite tagged “Business Insider”
Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more
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January 9, 2017 5:36 PM
A More Elegant Question About The Future Of Retail tagged “Business Insider”
2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears... Read more
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January 4, 2017 2:54 PM
Smart Brands Will Create Their Own Digital Products And Services tagged “Business Insider”
Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more
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November 28, 2016 7:39 AM
Facebookers Are 2.5 Times More Likely To Read Fake News Plus More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM tagged “Business Insider”
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more
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November 2, 201611:48 PM
Gross Hacker Marketing tagged “Business Insider”
Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition. My buddy, Avinash Kaushik (Digital Marketing... Read more
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September 3, 2016 6:34 AM
Six Links Worthy Of Your Attention #324 tagged “Business Insider”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more
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July 25, 2016 8:13 AM
The Big, Massive Business Of Pokemon Go And Apps tagged “Business Insider”
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more
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June 4, 2016 6:08 AM
Six Links Worthy Of Your Attention #311 tagged “Business Insider”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more
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May 16, 2016 8:26 AM
We're Watching Too Much Netflix, People! tagged “Business Insider”
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more
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April 25, 2016 8:26 AM
Facebook's Secret Inbox tagged “Business Insider”
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more
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April 16, 2016 6:28 AM
Six Links Worthy Of Your Attention #304 tagged “Business Insider”
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more
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April 15, 201611:26 PM
A More Elegant Question About Facebook tagged “Business Insider”
Facebook wants to connect everybody. That was the plan when Mark Zuckerberg moved the online social network out of his college dorm room, and into a business/something more substantive. Whether he knew what Facebook would become is questionable, at best... Read more
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April 6, 201611:37 PM
The New(ish) Trend Of Publishing Within Publishing tagged “Business Insider”
Build your own or leverage someone else's audience? Let's not diminish the power of blogging. Still, something bigger is brewing. About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made... Read more
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March 23, 201611:56 PM
Bots And The Next Wave Of Marketing tagged “Business Insider”
Hello, Human. When you open the new Quartz news app, it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a... Read more
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March 16, 201611:32 PM
A More Elegant Question About Ad Blocking tagged “Business Insider”
Ad blocking is a huge problem. And, if you don't think ad blocking is a huge problem, consider that it will be an increasingly more complex problem, if the manufacturers of both devices and operating systems (especially for mobile) decide... Read more
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September 14, 2015 8:15 AM
When Your Smartphone Can Adjust Your Depression And Boredom With BuzzFeed tagged “Business Insider”
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more
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