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Btob Magazine

January 14, 2008 9:51 PM

A Good Day For Marketing tagged “Btob Magazine”

I came across two news items that struck me today. First up was a news item from BtoB Magazine titled, American Marketing Association Releases New Definition of Marketing. You ready? Here it is: "Marketing is the activity, set of institutions,... Read more

By Mitch Joel

September 18, 2007 4:34 PM

The New York Times Further Validates That Content Is Media tagged “Btob Magazine”

One of my favourite quotes this past year came from Arthur Sulzberger (Owner, Chairman and Publisher, The New York Times). In one of the most provocative moments in the publishing industry's history, he said: "I really don't know whether we'll... Read more

By Mitch Joel