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Brand Lift

March 29, 2017 4:45 PM

Content Is Hard... What's Your Brand To Do? tagged “Brand Lift”

That's one simple, but very real statement, isn't it? Maybe there was something in the water at Social Media Marketing World. Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of... Read more

By Mitch Joel

Utilities:


April 28, 2011 9:40 PM

The Value Of Utilitarianism Marketing tagged “Brand Lift”

It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more

By Mitch Joel


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