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Brand Expression

January 21, 2015 7:14 PM

Find Your Brand Expression tagged “Brand Expression”

Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially... Read more

By Mitch Joel


May 16, 2012 8:04 AM

Find Your One Thing tagged “Brand Expression”

Can you sum up your professional you in one or two words? I was very touched watching the documentary, Being Elmo, on PBS' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street's Elmo). From a very... Read more

By Mitch Joel