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Brand Architect

April 17, 201711:36 PM

What Makes A Great Brand? tagged “Brand Architect”

Not a good brand. Not a successful brand... a great brand? In fact, before attempting to answer this question, it's probably important to define what, exactly, a brand is? For me a brand is the complete experience and manifestation that... Read more

By Mitch Joel


December 18, 2015 7:14 PM

The New Newer Economy tagged “Brand Architect”

Have you ever heard of resellers? What about the Supreme brand? People will wait twenty hours in line, and hope that they can get their hands on some kind of product. No, we're not talking about the latest iPhone from... Read more

By Mitch Joel


December 15, 2011 9:46 AM

Expand Your Marketing Horizons tagged “Brand Architect”

The Art of Marketing is coming to Toronto on March 5th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Toronto on March 5th, 2012. As you can see by this year's... Read more

By Mitch Joel