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Brand Advocate

February 21, 201311:11 AM

The Content Crash tagged “Brand Advocate”

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

By Mitch Joel

October 31, 201210:45 PM

The Power Of Imagination tagged “Brand Advocate”

Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury automobile the other day. It was your typical standard fare as far as car advertisements go. Rolling hills, a beautiful... Read more

By Mitch Joel

September 18, 2012 5:28 PM

When Digital Just Won't Do tagged “Brand Advocate”

If you were looking to buy issue #11 of Marvel Premiere featuring Dr. Strange, where would you go? To Google, of course. Buying collectibles isn't what it used to be. For comic book fans, you would have to go to... Read more

By Mitch Joel

May 3, 2011 3:03 PM

The Mutterings Of Twitter tagged “Brand Advocate”

Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone... Read more

By Mitch Joel