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Bassett And Partners

October 24, 2014 7:56 PM

Where Does Amazing Work Come From? tagged “Bassett And Partners”

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn't just happen. The cash register doesn't start ringing on its own. Having consumers talk about a brand is rarely something... Read more

By Mitch Joel


January 15, 2013 9:37 PM

Great Design Removes Technology tagged “Bassett And Partners”

Pushing that idea further: great design removes technology. Great design removes all friction. Here's my thinking: we have finally arrived at this magnificent moment in time when technology has removed the technology from technology. No, that is not a typo.... Read more

By Mitch Joel