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Banner Blindness

June 11, 2013 2:35 PM

The Pageview Industrial Complex tagged “Banner Blindness”

Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever you pull up a piece of content, you are creating a pageview. The frustration that certain marketers have with pageviews... Read more

By Mitch Joel