Search Results
Entries tagged with “

Advertising Strategy

May 30, 201711:14 PM

For The Love Of Marketing, Let's Stop Talking About Artificial Intelligence tagged “Advertising Strategy”

Artificial intelligence is going to change everything. It's going to change business. It's going to change marketing. The problem is that we can't skip steps and suddenly claim that all brands are AI-first (as brands like Google and Salesforce are... Read more

By Mitch Joel

Utilities:


March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing tagged “Advertising Strategy”

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

Utilities:


March 1, 2017 4:31 PM

Content Marketing As A Profit Center tagged “Advertising Strategy”

Content marketing... be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.... Read more

By Mitch Joel

Utilities:


January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance tagged “Advertising Strategy”

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

Utilities:


May 14, 2009 5:28 PM

Confusion Over Search Engine Marketing tagged “Advertising Strategy”

What a strange, magnificent and scary world we live in. Marketing Pundits (like me) were quick to forecast a serious uptake in search engine marketing as the recession (which, according to some is officially over) took hold. Common sense dictates... Read more

By Mitch Joel


1