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Ad Platform

November 29, 2016 4:25 PM

Waze Does Display Advertising Right tagged “Ad Platform”

There was a time when I thought all display advertising was "meh."  I have reasons (and deep) rationale to think this way. Few were around selling banner ads when they first came out, like I did. I was on the front... Read more

By Mitch Joel


March 14, 201210:13 PM

Death To The Page View tagged “Ad Platform”

Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more

By Mitch Joel